{"id":8675,"date":"2013-04-22T06:51:10","date_gmt":"2013-04-22T13:51:10","guid":{"rendered":"http:\/\/michaelbrandvold.com\/blog\/?p=8675"},"modified":"2015-09-30T18:52:43","modified_gmt":"2015-09-30T18:52:43","slug":"analysis-of-the-impact-of-buying-facebook-likes-you-loose-money-likes-and-engagement-with-real-fans","status":"publish","type":"post","link":"https:\/\/michaelbrandvold.com\/blog\/2013\/04\/analysis-of-the-impact-of-buying-facebook-likes-you-loose-money-likes-and-engagement-with-real-fans\/","title":{"rendered":"Analysis of the Impact of Buying Facebook Likes, You Loose Money, Likes and Engagement with Real Fans"},"content":{"rendered":"

\"facebook-unlike\"<\/a>I have said a number of times you shouldn’t buy Twitter followers or Facebook likes because you aren’t buying real fans, you are just buying a number. Quite often you may be buying a fake account. Well I thought I would share a real example of someone who did buy some Facebook likes and the results of that purchase.<\/p>\n

I am going to change the name of the artist, but this is all real data. I did a consultation call with Lyndsey last year and in reviewing her online world I suspected she might have purchased some YouTube views, Twitter followers and Facebook likes. When I asked she confirmed she had. Six months after the call Lyndsey contacted me because she was concerned because she was loosing Facebook likes. So I did some research.<\/p>\n

Looking back over a month of stats I noticed there was no significant increase in unlikes to the page. Actually most days she had 0 unlikes. Looking at the data I saw that people are not actually clicking unlike. In the last month only 4 people have clicked unlike. In the month prior only 3 have clicked unlike. You can view this data on your Facebook Insights Likes page. So people actually clicking unlike was not the cause of the dropping number of likes. My initial feeling was she was loosing likes as part of a overall Facebook housecleaning of fake accounts. This seemed to be confirmed by the fact she had large numbers of likes in foreign countries such as Mexico, Bangladesh, Indonesia, India. Lyndsey is a local artist from Arizona. Facebook over the last couple months had been deleting fake accounts, which in turn drops the like counts on any pages that had purchased likes. It is very likely this is what is happening, the purchased likes are being deleted. Those likes were never real people, they are often stolen or fake accounts. Facebook is just dong some housecleaning. Here is a link to a article about Facebook deleting fake accounts, http:\/\/techcrunch.com\/2012\/09\/26\/facebook-fake-accounts\/<\/a><\/p>\n

I counted at least 2000 likes that I suspected were fake accounts.<\/p>\n

Here is a list of the top countries that Like the page: (remember Lyndsey is a local artist in Arizona)<\/p>\n

\u2022\u00a0\u00a0\u00a0 2,759 United States of America
\n\u2022\u00a0\u00a0\u00a0 1,156 Mexico
\n\u2022\u00a0\u00a0\u00a0 326 Bangladesh
\n\u2022\u00a0\u00a0\u00a0 197 United Kingdom
\n\u2022\u00a0\u00a0\u00a0 163\u00a0 India
\n\u2022\u00a0\u00a0\u00a0 48 Indonesia
\n\u2022\u00a0\u00a0\u00a0 40 Philippines
\n\u2022\u00a0\u00a0\u00a0 39 Canada
\n\u2022\u00a0\u00a0\u00a0 36 France
\n\u2022\u00a0\u00a0\u00a0 35 Brazil
\n\u2022\u00a0\u00a0\u00a0 32 Spain
\n\u2022\u00a0\u00a0\u00a0 29 Turkey
\n\u2022\u00a0\u00a0\u00a0 21 Italy
\n\u2022\u00a0\u00a0\u00a0 20 Egypt
\n\u2022\u00a0\u00a0\u00a0 19 Azerbaijan
\n\u2022\u00a0\u00a0\u00a0 18 Chile
\n\u2022\u00a0\u00a0\u00a0 17 United Arab Emirates
\n\u2022\u00a0\u00a0\u00a0 16 Hong Kong
\n\u2022\u00a0\u00a0\u00a0 15 Nigeria
\n\u2022\u00a0\u00a0\u00a0 14 Pakistan<\/p>\n

I would expect to see the top cities for Likes to be Phoenix and regional to Phoenix. But below are the top cities for likes:<\/p>\n