Welcome to episode 5 of the podcast Dropping The Needle, May 4, 2012. This episode we discuss, ZZ Top Release New Single I Got To Get Paid in Jeremiah Weed Commercial.
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Dropping The Needle is the podcast where all music from all genres is discussed. New releases, classic albums, rediscovered music, signed and unsigned. No ass kissing, just two guys talking about music. Dropping The Needle is hosted Michael Brandvold from Michael Brandvold Marketing and Mitch Lafon from Bravewords.com.
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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for Andy Gibson, Alexa Carter, Greg Kihn, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
Mitch Lafon is a professional music writer located in Montreal, Quebec (Canada). His career started in 1980 when at the age of eleven he interviewed The Demon of KISS, Gene Simmons. In the ‘90s he did studio work with various artists including LA GUNS and worked on an Ace Frehley Tribute album. Over the years, his work has appeared in Brave Words & Bloody Knuckles Magazine as well as Metal Hammer (US) and Classic Rock (UK). Currently, BraveWords.com and Roadie Crew magazine from Brazil are where his interviews can be found. He is well-respected by artists who often request him by name (when they are ready to grant an interview). He is also responsible for all content on BraveWords.com Official Facebook page: www.facebook.com/
Another great podcast Michael and Mitch. The best angle your podcast has is that it’s a music talk show that doesn’t play music. When you touch on a band or subject that holds interest for me, I have to make an effort to check that out, and that’s something I still love to do. I hope your format stays that way. As far as ZZ Top and JW, I’ve already seen the add. I call it an add because it’s too long for a TV commercial. If it’s ever seen on TV, it will have to be shortened to probably 30 seconds. I think it’s brilliant for ZZ Top to do this because they aren’t gonna sell a million records and they won’t get played on Top 40 radio. They will probably make more money on this “commercial” than they will on the actual album. It’s also brilliant on JW’s part because this will buy them a piece of the ZZ Top fan base. Maybe not the diehards, but definitely those folks who say “I love ZZ Top”, but couldn’t name 3 of their songs or 2 of their albums. Those folks will see the commercial and have to give old Jeremiah Weed a shot. And I think Mitch hit the nail on the head when he mentioned the possibility of 2 or 3 singles from ZZ being in follow up commercials. I wouldn’t be surprised at all to see that happen. Like Mitch said, everything else has sponsors now like college football bowl games and NASCAR drivers. Why not bands. I can see Monster paying Kiss to license out all of the songs off of Monster (the album) in a 2 or 3 year contract, then seeing all things Monster drink related bearing the Kiss image or music. Proffesional bands have to make money somehow in this day and age, and although it may not be ideal to the diehard fan, if it helps keep the band making new music, then who am I to complain? Great show guys. Is there a website specifically for the podcast that allows comments? Just curious. Keep up the quality entertainment.
Jeff Hogland I know I can speak for Mitch Lafon when I say keep the comments coming, we love them! You can comment on the original posts on my site, each to remember url is http://www.DroppingTheNeedle.com.