I found this post in my drafts and thought that now would be the perfect time to post as Ian Rogers will be the special guest on the next episode of The Music Biz Weekly Podcast. Ian will continue the discussion that Brian Thompson and I started last week, e-commerce solutions for bands. Point two, Fan Connections is a perfect way to try out some of the ideas from 2000 Things to Generate 20,000 Fans.
Topspin CEO Ian Rogers posted an overview of the keynote he delivered at NMS. While the entire post is worth the read, even the slides are full of music marketing insights. This is a look as Rogers’ step-by-step guide to creating an online sales plan that works. Best of all, these insights can applied to artists in all stages of their careers. Here’s how to market music online:
The Business of Music:
1. Awareness
2. Create Fan Connections
3. Communicate
4. Offer Things of Value
5. Turn Fans Into Customers
6. Optimize
Plan Review:
via 6 Marketing Insights From Topspin CEO Ian Rogers – hypebot.
Follow Me!