Welcome to episode 57 of The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold and Brian Thompson. This episode is brought to you by Music XRay.
This week’s episode, May 4, 2012 – Two Guys Shooting The S@#t About Social Media Marketing Perturbances With Facebook & Twitter.
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In this episode Brian and I discuss the failure of Facebook’s events and how they are just noice and have lost their effectiveness. We also discuss how you can have your Twitter account suspended for unsolicited @ mentions.
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Each week Michael and Brian will discuss the latest events in the music business and music marketing events and techniques.
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About Michael Brandvold:
Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.
Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.
Michael has also managed the online efforts for Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
About Brian Thompson:
Brian Thompson, Managing Partner for Thorny Bleeder Records, is a Vancouver based music industry entrepreneur, record label owner, artist manager, marketing consultant, radio promoter, publicist, web designer, blogger, and industry speaker.
Formerly the corporate head of music buying and marketing for a large national music retail chain, Brian has since moved on to become a well respected voice on the convergence of artist development, music marketing, social media, and technology.
Hey Michael, great podcast as usual. Had a question regarding unsolicited mentions: would you consider it bad form for, say, a singer to @mention an artist who’s song they covered?
Example: “Check out my youtube page for my cover of @Rihanna’s [insert song here]!”
No I think that would be fine.
Great podcast. As a musician, the majority of my friends are also musicians, so the event invites are endless. When I send one out, I always take the time go through my friends list and invite only the people who are in the city the event is taking place in, or those who I know will be available. It ain’t easy, but it has to be done. But we don’t rely solely on Facebook. We also update our blog weekly with show announcements, and still hand out flyers and posters. Word of mouth is still the best way to get people out to a show. Keep up the great work!
David, that is great… that is how you should do it. A bit more work, but you now make sure that when you do send out a invite it is not seen as much like spam.
Hey Guys,
Just started listening to your podcast a while back. I found the Facebook topic interesting because I’m frustrated with the way Facebook Events work as well, but from a completely different angle. I would prefer it if when an event is created, it automatically appears on all of your friends walls. I have almost 300 friends on Facebook and there is no convenient way (at least to my knowledge) of selecting them all without clicking on each individual friend. What a pain in the you-know-what! I gig pretty regularly, so it really is a nuisance having to go through this every time I want to promote an event. I send out emails as well to promote gigs via my mailing list. Any tips or better methods for Facebook usage would be appreciated! Thanks.
No service should automatically message anyone unless they have opted into receiving the messages first, otherwise it is spam. Facebook needs to develop tools to assist you on contacting your friends. That is what is missing right now. They really leave no option other than message everyone. Facebook Events IMO right now are close to useless as they are so spammy right now.