Welcome to episode 4 of the podcast Dropping The Needle, May 7, 2012. This episode we discuss the experience of listening to music, how it has changed and the fidelity of music.
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Dropping The Needle is the podcast where all music from all genres is discussed. New releases, classic albums, rediscovered music, signed and unsigned. No ass kissing, just two guys talking about music. Dropping The Needle is hosted Michael Brandvold from Michael Brandvold Marketing and Mitch Lafon from Bravewords.com.
Tune in to the next episode of Dropping The Needle to see what artists we drop the needle on.
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- Follow Michael on Twitter at @michaelsb
- Follow Mitch on Twitter at @mitchlafon

Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for Andy Gibson, Alexa Carter, Greg Kihn, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
Mitch Lafon is a professional music writer located in Montreal, Quebec (Canada). His career started in 1980 when at the age of eleven he interviewed The Demon of KISS, Gene Simmons. In the ‘90s he did studio work with various artists including LA GUNS and worked on an Ace Frehley Tribute album. Over the years, his work has appeared in Brave Words & Bloody Knuckles Magazine as well as Metal Hammer (US) and Classic Rock (UK). Currently, BraveWords.com and Roadie Crew magazine from Brazil are where his interviews can be found. He is well-respected by artists who often request him by name (when they are ready to grant an interview). He is also responsible for all content on BraveWords.com Official Facebook page: www.facebook.com/












Great podcast Michael and Mitch. I’m gonna throw out some random thoughts. The ability to sit down and put on headphones and listen to an album (or even a CD) is more difficult today than 20-25 years ago because I have a family. Plain and simple. The ease with which you can pick and choose by hitting the “next” button has made it more infrequent that people listen to a whole album. Of course, that applies to cd’s as well as mp3’s. This is a blessing and a curse if you ask me. A double-edged sword so to speak. I love my iPod. I carry my entire catalog with me at all times. I think bands are wrong to not create new music in the “album” format. There reasoning is that nobody buys cd’s anymore. That’s BS. Adele has sold over 6 million copies of her latest album. Put really good music on your album and even if it doesn’t sell well, use that to help drive people to your live show so you can make some money. Fifteen and sixteen song albums are just too long. Like Michael said, especially if the music sucks. It just seems to take forever to get through those albums. You start to get bored. Van Halen’s new one is an exception. But think about it, the songs (at least two of them are under 3 minutes) are short and to the point. It seems like it ends too soon. I love getting a cd that is fun and interesting from beginning to end. And there are still bands that make these cd’s. Check out the newest discs from Van Halen, Foo Fighters, Black Country Communion and Alter Bridge, just to name a few.
Jeff Hogland thanks so much for the incredible feedback. Mitch Lafon and I hoping to get people to think just like you are. I completely agree about it being a double-edged sword. I love the new technology and convenience, but hate that I have lost the experience. End of the day what matters most is the music. Love BCC, a great band that suprised the hell out of me with their sound.
sweet chat guys!
Thanks Gabe! Next episode is being recorded later today. Look for it next Monday.