
This week’s episode #76, September 21, 2012 – HowToRunABand.com Joins the Music Biz Weekly Podcast to Discuss Marketing for Young Bands.
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Join Brian Thompson & Michael Brandvold for a 55 min. interview with Chris Seth Jackson, documenting the growth of his new band.
Chris Seth Jackson is documenting his band Shiplosion via his popular music marketing website How To Run A Band. On the site, Chris shares with his readers how the different tactics he’s experimenting with.
Topics discussed in this episode include:
- Regular updates on Facebook Event pages
- Other Facebook strategies
- The ReverbNation Promote It product for Facebook advertising
- Twitter for Musicians is a 30 day exercise to help musicians optimize their Twitter efforts to kick ass and take names
- Giving away free merchandise
- Old-school flyering around the clubs
- Relationship building
Chris also has a podcast called Work Hard, Rock Harder, featuring cohost Blasko, the bass player for Ozzy Osbourne.
This podcast was brought to you by Music Xray.
Featured Track Of The Week: What Thou Wilt by Wave Functions
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About Michael Brandvold:
Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.
Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.
Michael has also managed the online efforts for Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
About Brian Thompson:
Brian Thompson, Managing Partner for Thorny Bleeder Records, is a Vancouver based music industry entrepreneur, record label owner, artist manager, marketing consultant, radio promoter, publicist, web designer, blogger, and industry speaker.
Formerly the corporate head of music buying and marketing for a large national music retail chain, Brian has since moved on to become a well respected voice on the convergence of artist development, music marketing, social media, and technology.
Transcriptions done with assistance from Tak (pronouced TACK) from The Pawnshop Manual. Go check their music out at www.thepawnshopmanual.com.
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