The Psychology of Selling Rock And Roll on The Music Biz Weekly Podcast

The Music Biz Weekly Podcast This week’s episode #94, January 25, 2013 – The Psychology of Selling Rock And Roll.

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Join Brian Thompson & Michael Brandvold for a 40 min. discussion on the psychology of selling rock and roll. This episode is a commentary on the article The Psychology of Selling Rock And Roll, by Juliette Jagger. These two paragraphs really are the heart of the discussion:

There is a major difference between rock and roll as an entity and the business of selling it, that’s why it’s so lucrative. Rock and roll itself is about raw emotion and dripping sweat, selling rock and roll is not unlike selling laundry detergent. Now, that’s a hard pill to swallow, and when this thing first went viral so many people couldn’t believe how ruthless it was that they thought it must be a hoax, but that’s the art of marketing for you. People get paid big bucks to reduce other human beings to a series of adjectives; “Reluctant star. Pressure. Compromise. Depression. Heroin, Death.”

As fans of music we don’t want to imagine that there are people sitting up in offices out there fabricating our ideas about the bands we love or reinforcing the legends we’ve learned – it’s not a good fit. Firstly, it completely clashes with our perceptions and secondly, it indicates how unsuspecting we are. That being said, the reason rock and roll is so sexy from the outside is because most people are unaware of the shit that’s holding it all together just beneath the surface.

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About Michael Brandvold:

Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

About Brian Thompson:

Brian Thompson, Managing Partner for Thorny Bleeder Records, is a Vancouver based music industry entrepreneur, record label owner, artist manager, marketing consultant, radio promoter, publicist, web designer, blogger, and industry speaker.

Formerly the corporate head of music buying and marketing for a large national music retail chain, Brian has since moved on to become a well respected voice on the convergence of artist development, music marketing, social media, and technology.