Working with your team we will help you craft a full release strategy that is unique to your goals and your music, including digital service provider setup, network advertising, Facebook advertising, Twitter advertising, retargeting and incorporation of smart urls.
One hour of one on one time over the phone or Skype to discuss your music, online presence and marketing.
We'll review marketing plans and coordinate marketing efforts with record labels and distributers, across all platforms.
Are you looking for assistance with your tour promotion? Are you getting overwhelmed with staying in contact with every venue and promoter? We can manage all day to day aspects of promoting your tour. Interfacing with venues, promoters, media and agents. Implement a tour related social media strategy for each show. Creating and delivering promotional assets.
"What should I post? I have nothing to post!" Let us create a daily plan of content you can share with your fans. We’ll generate content themes for individual social media platforms to keep content fresh and lively.
Let us help you find your “story” and get the word out to the press — blogs, websites, magazines and music taste makers across all genres.
We’ll create and execute a targeted acquisition strategy, geared toward getting new, REAL fans to notice and become engaged with you on Facebook, Twitter and Instagram.
Direct email marketing is still one of the most effective means of reaching your customers. We can help create a email marketing strategy to launch a email list and a ongoing strategy of contacting your customers. We can stay onboard to help fine tune your campaigns to improve your open rates and click through rates.
We can manage all of your day-to-day social media ops. We’ll work directly with your team to keep you and your band active and engaged with fans. We’ll also create a marketing plan deliverable that incorporates all marketing channels - social, email and advertising.
Creating the rewards your fans desire, building a strategy to market your crowdfunding campaign, we can help with all your crowdfunding needs.
Need Spotify playlist promotion? We can submit your tracks to third party playlist curators from many different genres. Playlist promotion is the NEW radio promotion.
Having created the first VIP program in 2003, we will work with you to create a VIP ticket offering that your fans will love. Creating a experience of great value to your fans and a program that you can manage.
Michael Brandvold is a professional marketing consultantMichael has managed the marketing efforts for bands, musicians, record labels, restaurants, bars, construction companies, lawyers, best-selling authors, magazines, animal conservation, leather repair, non-profit foundations, photographers to name just a few industries.
- DREAM THEATER - YOUTUBE & TWITTER
- ACCEPT - ALBUM & TOUR PROMOTION
- KISS - EMAIL MARKETING
- KISS - TICKETING
- JORDAN RUDESS - CROWDFUNDING
- RYAN SIMS - FACEBOOK VIDEO PROMOTION
- GARY DOUGLAS BAND - FACEBOOK PROMOTION
- GREG KIHN - VIDEO PROMOTION
- JASON JENNINGS - EMAIL MARKETING
For Dream Theater, while recording their 2013 self-titled release they wanted to stay in touch with the fans but still maintain their solitude while recording I setup a Tweet Q&A campaign. Over the course of two weeks fans submitted 1000’s of questions on Twitter. We selected a range of questions that would afford each band member the opportunity to respond and give the band the chance to prehype the album release and supporting tour. The band recorded a series of 12 videos answering a number of questions in each clip. The video clips generated over 400,000 views.
In 2014 ACCEPT released BLIND RAGE. Prior to the release I was brought in to manage and build their presence on Facebook, something that had never been a priority in the past. Their total Facebook Page Likes under my direction view by 50% in one year prior to the album release. A content/posting strategy was implemented that turned what was a inactive Page into a Page with daily activity. Coordinating with their record label, Nuclear Blast, a marketing campaign was launched to promote the new album and supporting world tour. The efforts online contributed to the band having their first #1 album in Germany and their highest Billboard Top 200 debut in their career. The supporting world tour saw sold out shows around the world.
In 2001 KISS released the Box Set. Managing the band’s official website at the time I worked with Universal Music to create a direct email strategy to promote the release directly to the band’s fan base. A focused email plan promoting preorder and then post release sales generated so much sales that our sales partner in the plan, Amazon, created a case study of our success for their other affiliates on how to build a direct email strategy.
Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking, first of it’s kind VIP ticket program. In 2003 when the VIP program launched that Michael helped craft a tour of 60 dates sold out 25 $1000 VIP packages per show. This success was repeated in 2005 and quickly became the template that other artists hoped to duplicate.
Jordan Rudess launched a PledgeMusic crowdfunding campaign to raise funds to release both a new solo album and a new smartphone app. The goals were adventurous, but by helping Jordan craft extremely unique awards and the marketing program to support the promotion of the campaign Jordan was able to exceed is goal by 50%!
Ryan Sims released a music video to support his first single Get Away. Through targeting efforts we were able to push over 100,000 views to the video.
We managed a Facebook promotion designed to target new fans. Our efforts reduced the cost per Like five fold for a previous campaign the band had ran prior to our involvement.
To support Rekihndled, his first new album in over 20 years, Greg Kihn released a music video for the lead single Big Pink Flamingos. We put together a unique promotion to debut the new video, harkening back to the classic MTV days. We arranged for original MTV VJ Martha Quinn to “world premiere” the video/single on her iHeart80sRadio show and website.
New York Time & USA Today Bestselling author and speaker brought us in to ramp up his social media and email marketing efforts. We quickly increased the click through rates in Jason’s weekly emails 2 – 3 times, some as high 8 times. The increased click throughs have lead to increased web traffic and podcast plays.
https://www.youtube.com/watch?v=PVsGuUVpUqg Brian Slagel of Metal Blade Records Discusses the Importance of Streaming This week we are joined by Brian Slagel, CEO of Metal Blade Records. Brian shares his thoughts on the importance of social media and how important is...read more
https://www.youtube.com/watch?v=I4fmNELvsNk What Does Your Music Distributor Do For You? This week Janette Berrios, Director of Marketing from Symphonic Distribution talks about indie distribution and artist services like playlist pitching, sync licensing, youtube and...read more
What is Your Story? Releasing a New Album is NOT a Story! The Ins and Outs of Biographies, Press Releases and Press Kits
https://www.youtube.com/watch?v=f_Zyk7uzwcg What is Your Story? Releasing a New Album is NOT a Story! This week we discuss with Wade Sutton the importance of your biography, press releases and a press kit. What should and shouldn't be part of each one. Wade Sutton is...read more
From the Blog
Seems like every year I end up writing another article about fake likes. "If I want a audience I'd just pony up the cash, buy me a whole bunch of likes and downloads.” Does this sound familiar? Have you thought about doing this? Well you should understand it is not...read more
Aaron Camaro, Sorry I couldn't respond to this sooner, I was prepping for and speaking at the National Music Industry Summit in San Francisco, topic was how to use social media. We/I have never bought fake likes and I challenge you or anyone to produce evidence, real...read more
If you ask your fans to tag themselves on your Facebook page and your setting don’t allow them to tag themselves, you need help with your online strategy.
https://www.youtube.com/watch?v=3zcLWrDLBmk The Music Biz Weekly Podcast Presents... You Need Help with Your Online Strategy If! Every week we will bring you another short, easy to digest, little tidbit. If you ask your fans to tag themselves on your Facebook page and...read more
Facebook got a real shot in the arm - because of you! Got to say that! Because of you!!!Accept
Michael has always been available and extremely helpful to me in my step back into the musical arena. His hard work and advice have been instrumental in many opportunities they are coming my way.Leather Leone
...he has been an amazing asset to the team \m/!The Veer Union
I am very grateful to have you in my corner Micheal.Dino Jag
You are a powerful and attractive man.Gene Simmons
We got there because we have some amazing people that prop us up, inspire us, and bless us with their talent, energies and most priceless, their friendship! What they all have in common is their passion for music and talent to bring music to others.Little Caesar
Michael's efforts in pushing original KISS guitarist Ace Frehley's Anomaly pre-release sales was definitely part of the reason the album debuted at #27 on the Billboard 200 charts. He did a great marketing push on the album and was a big help.Frank Munoz
Michael Brandvold did a great job at our conference, weaving in his experience with KISS to help our audience get a grasp on key marketing tenets. Michael expertly mixed humor, true stories, and solid principals to connect the dots. I had several attendees approach me afterwards with kudos for his presentation.Fred Jacobs
Dude you are so awesome!Andy Gibson
I have run into a few stellar people. You are among them.Anthony P
Really enjoyed your presentation.David Field
We honestly couldn't have reached that goal without you.KISS
I have just launched a state of art , live concert / production facility in Santa Rosa, California . The venue, House of Rock ,was opened in October of 2016. After many openings as a consultant and owner in other parts of the US and abroad, I'd wished that Michael Brandvold would have been involved with me in my previous endeavors. His attention to the fine points of the operation was and is incomparable . Michael's expertise in Social Media, Secular Marketing, Web Design, All Tech requirements and issues pertaining to ticketing, venue promotions, facilitating all House of Rock performing artists interviews with area radio and print, while corresponding with the artists publicity department, utilizing all free advertising sources and etc. When involved in a turn key of a major venue, things sometimes slip through the cracks. Working with Michael, all the cracks were sealed. It was a productive and fruitful experience working with him.Rock Star University House of Rock
Love the job you are doing for our social media. Really really really amazing!Gary Douglas
Thank you so much for helping us with the launch! Your info and support have been awesome. You rock! Couldn't have launched it without you.Happier By The Minute
Michael's experience over the years work with artist websites, fan communities and online stores is a perfect fit for all my expanding online activities.Bumblefoot
(You) have gone far and beyond the call of duty and have done a great job managing the media tsunami.Greg Kihn
I¹d like to take the time to thank you for your words of wisdom as a 2011 Conclave Faculty member. You may or may not ever know how much your words impacted the hopes and dreams of your students. But be assured that by teaching them, you made our industry exponentially better for the benefit of everyone within it.Tom Kay
I have seen Michael speak -- he's nothing short of awesome.Joel Denver
You rocked it and I am very grateful for the chance to work together.Steve Jones
Nice work on the socials. Everyday I see something new on Facebook about the Band. The video premiere, tour announcement, Octane premiere, album release announcement. Great work on Fan engagement.Tommy DeBenedictis
We are very excited to have Michael Brandvold Marketing on our team to help us guide our online marketing efforts. We know Michael is on the forefront of social media music marketing.Dream Theater
...it was a success and appreciate all of your help in spreading the word! the turnout was really strong.Blue Rose Ball
We're SO thankful for the amazing knowledge you are passing on to our students! Thank you for sharing you time and talents with us!!Brennan Rock & Roll Academy
A heartfelt thank you for all you did to create, produce, design and promote "Daybreak".Spencer Day
The horn give away is a brilliant idea of yours!! It's generating lot's of interest and it just started out exactly what it's intended purpose is. Great idea Michael-you're the man.Bill Ortiz
Great job you've done in helping get this buzz going for me and now the Killer Dwarfs. You are an integral part of our team.Russ Dwarf
You've done an awesome job at building this up for the release date. Great job!!! Thanks so much brother!Tim King
Michael Brandvold is that rare breed: a true social media and marketing/PR expert. His hands on experience and real-life experience getting attention for his clients translates into a dynamic and practical presentation. He works, and so does his advice.David Perry
Thank you for coming to Oslo. We appreciated your talk very much, and I think your "marketing-lessons-learnt-from-KISS"-stuff is actually very useful. Many companies would do well to find their inner superstars!
Just wanted to say what a phenomenal job Mike Brandvold has been doing. Although Twitter needs a college course of its own, Mike is bringing me up to speed on it and has the Twitter world "tweeting" consistently about Cheyenne... as it should be! Just wanted to give credit where it's due.Jason
It is a pleasure to work with someone that actually knows what they are doing. We have had such a bad experience with various social media ‘experts’ in the past that we were skeptical of any value that Mike could add. Today was a very pleasant surprise!Jeff