Working with your team we will help you craft a full release strategy that is unique to your goals and your music, including digital service provider setup, network advertising, Facebook advertising, Twitter advertising, retargeting and incorporation of smart urls.
One hour of one on one time over the phone or Skype to discuss your music, online presence and marketing.
We'll review marketing plans and coordinate marketing efforts with record labels and distributers, across all platforms.
Are you looking for assistance with your tour promotion? Are you getting overwhelmed with staying in contact with every venue and promoter? We can manage all day to day aspects of promoting your tour. Interfacing with venues, promoters, media and agents. Implement a tour related social media strategy for each show. Creating and delivering promotional assets.
"What should I post? I have nothing to post!" Let us create a daily plan of content you can share with your fans. We’ll generate content themes for individual social media platforms to keep content fresh and lively.
Let us help you find your “story” and get the word out to the press — blogs, websites, magazines and music taste makers across all genres.
We’ll create and execute a targeted acquisition strategy, geared toward getting new, REAL fans to notice and become engaged with you on Facebook, Twitter and Instagram.
Direct email marketing is still one of the most effective means of reaching your customers. We can help create a email marketing strategy to launch a email list and a ongoing strategy of contacting your customers. We can stay onboard to help fine tune your campaigns to improve your open rates and click through rates.
We can manage all of your day-to-day social media ops. We’ll work directly with your team to keep you and your band active and engaged with fans. We’ll also create a marketing plan deliverable that incorporates all marketing channels - social, email and advertising.
Creating the rewards your fans desire, building a strategy to market your crowdfunding campaign, we can help with all your crowdfunding needs.
Need Spotify playlist promotion? We can submit your tracks to third party playlist curators from many different genres. Playlist promotion is the NEW radio promotion.
Having created the first VIP program in 2003, we will work with you to create a VIP ticket offering that your fans will love. Creating a experience of great value to your fans and a program that you can manage.
Michael Brandvold is a professional marketing consultantMichael has managed the marketing efforts for bands, musicians, record labels, restaurants, bars, construction companies, lawyers, best-selling authors, magazines, animal conservation, leather repair, non-profit foundations, photographers to name just a few industries.
- DREAM THEATER - YOUTUBE & TWITTER
- ACCEPT - ALBUM & TOUR PROMOTION
- KISS - EMAIL MARKETING
- KISS - TICKETING
- JORDAN RUDESS - CROWDFUNDING
- RYAN SIMS - FACEBOOK VIDEO PROMOTION
- GARY DOUGLAS BAND - FACEBOOK PROMOTION
- GREG KIHN - VIDEO PROMOTION
- JASON JENNINGS - EMAIL MARKETING
We are joined by Keith Jopling from MIDiA Research MIDiA Research is an analysis, data and research company that focuses on the intersection of media and technology, specialising in music, video, media, sports, telco and brands. Keith has worked in the music business...
We are joined by David Meerman Scott to discuss his new book FANOCRACY Turning Fans into Customers and Customers into Fans. The most powerful marketing force in the world isn’t social media, email blasts, search ads, or even those 15 second commercials before a...
We are joined by Anne Leighton from Anne Leighton Music Services to discuss tour press. How is tour press different then album release press? What can you do to get your own tour press? What can you do to make the job of a tour publicist easier? What to do when a...
From the Blog
Dark Star Records Signs With Michael Brandvold Marketing For Marketing And Digital Strategy Services
SAN FRANCISCO, CA (DECEMBER 18, 2019) — Dark Star Records signs with Michael Brandvold Marketing to provide marketing and digital strategy service to their artsts. Jeffrey A. Swanson President of Dark Star Records, "I have to say it's been great working with Michael...
A pioneer of Digital Marketing Strategy and an industry thought leader on music merchandising and branding, Michael Brandvold’s podcast is required listening for our music industry majors.
A pioneer of Digital Marketing Strategy and an industry thought leader on music merchandising and branding, Michael Brandvold's podcast is required listening for our music industry majors. Michael Olson, D.A. the Department Chair / Associate Professor | Music Industry...
Leather Leone Signs with Michael Brandvold Marketing for Management and Begins Writing for a New Album
SAUSALITO, CA (AUGUST 23, 2019) — LEATHER LEONE is hailed by many as one of the most powerful and most influential female vocalists in history of Heavy Metal music. LEATHER is excited to announce she has signed with Michael Brandvold Marketing for management, stating...
Facebook got a real shot in the arm - because of you! Got to say that! Because of you!!!
Michael has always been available and extremely helpful to me in my step back into the musical arena. His hard work and advice have been instrumental in many opportunities they are coming my way.
You guys have been killing it on your end.
I’ve worked with Michael for the past twelve months and the experience has been a great one! In the time since he’s taken over my social media and web site, the traffic to the site has doubled and in June 2018 we’ve hit an all-time high! He’s dedicated, conscientious, on time and available and ever ready with suggestions for increasing web traffic. What I love the most are the weekly reports which shows you everything you need to know about how your social media and website are performing. During the ten years I spent with my former webmaster-social media guy, everything was a big mystery, he spoke gobbledygook and getting things done was like having a root canal without anesthesia! Michael has been a pleasure!
...he has been an amazing asset to the team \m/!
I am very grateful to have you in my corner Micheal.
You are a powerful and attractive man.
We got there because we have some amazing people that prop us up, inspire us, and bless us with their talent, energies and most priceless, their friendship! What they all have in common is their passion for music and talent to bring music to others.
Michael's efforts in pushing original KISS guitarist Ace Frehley's Anomaly pre-release sales was definitely part of the reason the album debuted at #27 on the Billboard 200 charts. He did a great marketing push on the album and was a big help.
Michael Brandvold did a great job at our conference, weaving in his experience with KISS to help our audience get a grasp on key marketing tenets. Michael expertly mixed humor, true stories, and solid principals to connect the dots. I had several attendees approach me afterwards with kudos for his presentation.
Dude you are so awesome!
I have run into a few stellar people. You are among them.
Really enjoyed your presentation.
Michael is one of those rare individuals who you can always count on. When anyone in our organization needs something of a marketing nature, Michael is on it — no matter what time of the night or day it is (which is important, given that’s how rock and roll runs). We can always rely on Michael to be honest, straightforward, and thorough. Whether he gets assigned something or does it on his own initiative, we get results. We appreciate Michael’s loyalty and dedication to his job. He’s definitely a team player. Any Band, or organization which employs Michael has made a great choice and they will not be sorry.
Michael was great to work with to get a digital marketing strategy off the ground for a new artist. Michael adjusted marketing plans appropriately to meet needs based on career trajectory and focused on teaching skills that will be useful for years to come. While working with Michael socials and email lists grew tremendously. We look forward to working with him again in the future.
I have just launched a state of art , live concert / production facility in Santa Rosa, California . The venue, House of Rock ,was opened in October of 2016. After many openings as a consultant and owner in other parts of the US and abroad, I'd wished that Michael Brandvold would have been involved with me in my previous endeavors. His attention to the fine points of the operation was and is incomparable . Michael's expertise in Social Media, Secular Marketing, Web Design, All Tech requirements and issues pertaining to ticketing, venue promotions, facilitating all House of Rock performing artists interviews with area radio and print, while corresponding with the artists publicity department, utilizing all free advertising sources and etc. When involved in a turn key of a major venue, things sometimes slip through the cracks. Working with Michael, all the cracks were sealed. It was a productive and fruitful experience working with him.
Love the job you are doing for our social media. Really really really amazing!
Thank you so much for helping us with the launch! Your info and support have been awesome. You rock! Couldn't have launched it without you.
Michael's experience over the years work with artist websites, fan communities and online stores is a perfect fit for all my expanding online activities.
(You) have gone far and beyond the call of duty and have done a great job managing the media tsunami.
I¹d like to take the time to thank you for your words of wisdom as a 2011 Conclave Faculty member. You may or may not ever know how much your words impacted the hopes and dreams of your students. But be assured that by teaching them, you made our industry exponentially better for the benefit of everyone within it.
I have seen Michael speak -- he's nothing short of awesome.
You rocked it and I am very grateful for the chance to work together.
Nice work on the socials. Everyday I see something new on Facebook about the Band. The video premiere, tour announcement, Octane premiere, album release announcement. Great work on Fan engagement.
We honestly couldn't have reached that goal without you.
Thank you for coming to Oslo. We appreciated your talk very much, and I think your "marketing-lessons-learnt-from-KISS"-stuff is actually very useful. Many companies would do well to find their inner superstars!
We both feel that you have been doing such an amazing job and we are really grateful for your help!
We are very excited to have Michael Brandvold Marketing on our team to help us guide our online marketing efforts. We know Michael is on the forefront of social media music marketing.
...it was a success and appreciate all of your help in spreading the word! the turnout was really strong.
We're SO thankful for the amazing knowledge you are passing on to our students! Thank you for sharing you time and talents with us!!
A heartfelt thank you for all you did to create, produce, design and promote "Daybreak".
The horn give away is a brilliant idea of yours!! It's generating lot's of interest and it just started out exactly what it's intended purpose is. Great idea Michael-you're the man.
Great job you've done in helping get this buzz going for me and now the Killer Dwarfs. You are an integral part of our team.
You've done an awesome job at building this up for the release date. Great job!!! Thanks so much brother!
Michael Brandvold is that rare breed: a true social media and marketing/PR expert. His hands on experience and real-life experience getting attention for his clients translates into a dynamic and practical presentation. He works, and so does his advice.
Just wanted to say what a phenomenal job Mike Brandvold has been doing. Although Twitter needs a college course of its own, Mike is bringing me up to speed on it and has the Twitter world "tweeting" consistently about Cheyenne... as it should be! Just wanted to give credit where it's due.
It is a pleasure to work with someone that actually knows what they are doing. We have had such a bad experience with various social media ‘experts’ in the past that we were skeptical of any value that Mike could add. Today was a very pleasant surprise!