Marketing

RIP, NFTs are Dead 95% of NFTs are Worth Nothing

by Rai Beardsley | Sep 25, 2023 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

NFTs promised to save music; now, they are officially WORTHLESS. Episode 580: Bruce Houghton from HypeBot and Bandsintown is back this week. We discuss Bruce’s recent story “NFTs promised to save music; now, they are officially WORTHLESS”. This once $17 billion market...

Everyone Has Ideas, Do You Have a Strategy to Execute On Your Ideas?

by Rai Beardsley | Sep 11, 2023 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Ideas are nothing more than dreams without a strategy to execute. Episode 579: Everyone has ideas, they are a dime a dozen. Ideas are nothing more than dreams without a strategy to execute. We discuss turning your idea into reality with a strategy and plan to execute....

The Pros & Cons of Releasing Music as a Album, EP or Track By Track

by Rai Beardsley | Sep 4, 2023 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

What are the pros and cons of releasing music as a album, as a EP or as individual tracks. Episode 578: You have recorded new music and now you are trying to decide should you release it as a album, EP or track by track. What are the pros and cons of releasing music...

So You Want a Job in the Music Business, How to Get Your Foot in the Door

by Rai Beardsley | Aug 28, 2023 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Mike and Jay discuss what you can do to get your foot in the door and start working in the music business. Episode 577: How do I get a job in the music business? This might be one of the most common questions we are asked. Mike and Jay discuss what you can do to get...

You Just Hired Your First Music Marketing Team, How Should You Communicate with Them

by Rai Beardsley | Aug 21, 2023 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

How you should communicate with your music marketing team. Episode 576: Drawing from our own experience we talk about how you should communicate with your music marketing team… publicist, radio, social media, marketing. What do we suggest so you can be the most...

The 1st Paid VIP Meet & Greet Happened 20 Years Ago, What Did We Learn

by Rai Beardsley | Aug 7, 2023 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Michael Brandvold remembers what was going on and what was uncertain launching this first VIP program. Episode 575: 20 years ago KISS launched the first paid meet and greet program. Now these VIP programs are quite common for most artists and bands. We look back at...