U2 and the Importance of Dialogue With Your Fans – Rock Star Branding Podcast

Welcome to The Music Biz Weekly Presents… The Rock Star Branding Podcast with your hosts Brian Thompson, Michael Brandvold and Steve Jones.

Look for this new podcast in all the same locations that you can find The Music Biz Weekly Podcast, plus BrandLikeARockStar.com.

Each week Michael, Brian and Steve will discuss rock star branding related to some of the largest acts in the world and how you can apply their lessons to your career.

This week’s episode, February 15, 2012 – U2 and the Importance of Dialogue With Your Fans.

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These topics come from Steve’s new book, Brand Like A Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich And Famous. Using examples like U2, AC/DC, Lady Gaga, The Beatles, KISS, Jimmy Buffett, Bob Dylan, and many others, Steve shows you how to create a business that rocks!

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2 Comments

rsmithing on February 16, 2012 at 1:19 pm

Great short & sweet podcast, guys! You hit the nail on the head here – know your fans and give them what they want. What a concept, right? (insert forehead slap here) And yet, even some of the biggest acts like U2 can miss this important point. They came back around after the dismal Pop but it sure took a while.

Also: great point about talking up fans at shows. So very important. Not only do the bands learn stuff, but it’s very cool for the fans as well.

I follow Michael on Twitter for good marketing tips, and here’s a tale you might appreciate: the band Garbage did some crowdsourcing for artwork through their website and it even landed national press in USA Today. I’d love to know your thoughts on this — or what they might have done even better over at my blog, if you’d care to share:

Garbage Video Fan Art: Crowdsourcing Done Right

Thanks, and keep the good advice coming!

Michael Brandvold on February 16, 2012 at 6:17 pm

Thanks so much! I think anything a band does that includes the fans is a win. Fans want to be involved and love the chance to be recognized.
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