Working with your team we will help you craft a release strategy that is unique to your goals and your music, including standard and social advertising, twitter advertising, retargeting and incorporation of smart and short urls.
One hour of one on one time over the phone or Skype to discuss your music, online presence and marketing.
"What should I post? I have nothing to post!" Let us create a daily plan of content you can share with your fans. We’ll generate content themes for individual social media platforms to keep content fresh and lively.
Let us help you find your “story” and get the word out to the press — websites, magazines, terrestrial and satellite radio, and more.
We can manage all of your day-to-day social media ops. We’ll work directly with your team to keep you and your band active and engaged with fans. We’ll also create a marketing plan deliverable that incorporates all marketing channels - social, email and advertising.
Do you or your band need a website? Your Facebook page should not be your main online home. Whatever your budget we have you covered. We’ll also provide search-engine optimization.
- DREAM THEATER - YOUTUBE & TWITTER
- ACCEPT - ALBUM & TOUR PROMOTION
- KISS - EMAIL MARKETING
- KISS - TICKETING
- JORDAN RUDESS - CROWDFUNDING
For Dream Theater, while recording their 2013 self-titled release they wanted to stay in touch with the fans but still maintain their solitude while recording I setup a Tweet Q&A campaign. Over the course of two weeks fans submitted 1000’s of questions on Twitter. We selected a range of questions that would afford each band member the opportunity to respond and give the band the chance to prehype the album release and supporting tour. The band recorded a series of 12 videos answering a number of questions in each clip. The video clips generated over 400,000 views.
In 2014 ACCEPT released BLIND RAGE. Prior to the release I was brought in to manage and build their presence on Facebook, something that had never been a priority in the past. Their total Facebook Page Likes under my direction view by 50% in one year prior to the album release. A content/posting strategy was implemented that turned what was a inactive Page into a Page with daily activity. Coordinating with their record label, Nuclear Blast, a marketing campaign was launched to promote the new album and supporting world tour. The efforts online contributed to the band having their first #1 album in Germany and their highest Billboard Top 200 debut in their career. The supporting world tour saw sold out shows around the world.
In 2001 KISS released the Box Set. Managing the band’s official website at the time I worked with Universal Music to create a direct email strategy to promote the release directly to the band’s fan base. A focused email plan promoting preorder and then post release sales generated so much sales that our sales partner in the plan, Amazon, created a case study of our success for their other affiliates on how to build a direct email strategy.
Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking, first of it’s kind VIP ticket program. In 2003 when the VIP program launched that Michael helped craft a tour of 60 dates sold out 25 $1000 VIP packages per show. This success was repeated in 2005 and quickly became the template that other artists hoped to duplicate.
Jordan Rudess launched a PledgeMusic crowdfunding campaign to raise funds to release both a new solo album and a new smartphone app. The goals were adventurous, but by helping Jordan craft extremely unique awards and the marketing program to support the promotion of the campaign Jordan was able to exceed is goal by 50%!
This week’s episode #247 we discuss a brand new playlist by Spotify called Release Radar. This new playlist is a great success! Just as the Spotify playlist Discover Weekly is a great playlist to discover music you might like, Release Radar is a great playlist...read more
This week’s episode #246 we are joined by attorney Steve Gordon to discuss what you need to know about using music in political campaigns. How it works, what you can do if someone uses your music in a political campaign and what have the courts ruled. If you are...read more
This week’s episode #242, Apple has filed a patent for a technology that would disable the camera on a phone. Imagine a artist not wanting anyone to take pictures or video at a show so they use this technology to disable all phones in the venue. Would you...read more
From the Blog
HOLY CRAP SHOOT, the Man Behind the Curtain Ain’t No Wizard and He Never Really Was. So You Want To Be A Rock And Roll Star?
Welcome to So You Want To Be A Rock And Roll Star? by Ron Young HOLY CRAP SHOOT, the Man Behind the Curtain Ain’t No Wizard and He Never Really Was I remember when I was a kid hearing stories of how young starlets were discovered sitting at the soda counter at...read more
Updated 6/22/16: Michael Brandvold @Michaelsb Is NOT The Troll MikesChinHair And Here Is All The Evidence You Need
I need to say this so there is a online record of the events. If you want to take a peek inside the head of a troll continue reading. If you want to help after reading this I only ask that you share this post on your social networks. Let’s get started. I want to...read more
by Chris Cornell, Manhead Merchandise Merchandise does not only create a strong bond between bands and their fans; it has become a top source of income for artists big and small. With recorded music being free or close to it, bands depend on merchandise sales to keep...read more
Facebook got a real shot in the arm - because of you! Got to say that! Because of you!!!Accept
You are a powerful and attractive man.Gene Simmons
We got there because we have some amazing people that prop us up, inspire us, and bless us with their talent, energies and most priceless, their friendship! What they all have in common is their passion for music and talent to bring music to others.Little Caesar
Michael's efforts in pushing original KISS guitarist Ace Frehley's Anomaly pre-release sales was definitely part of the reason the album debuted at #27 on the Billboard 200 charts. He did a great marketing push on the album and was a big help.Frank Munoz
Michael Brandvold did a great job at our conference, weaving in his experience with KISS to help our audience get a grasp on key marketing tenets. Michael expertly mixed humor, true stories, and solid principals to connect the dots. I had several attendees approach me afterwards with kudos for his presentation.Fred Jacobs
Dude you are so awesome!Andy Gibson
We honestly couldn't have reached that goal without you.KISS
Michael's experience over the years work with artist websites, fan communities and online stores is a perfect fit for all my expanding online activities.Bumblefoot
(You) have gone far and beyond the call of duty and have done a great job managing the media tsunami.Greg Kihn
I¹d like to take the time to thank you for your words of wisdom as a 2011 Conclave Faculty member. You may or may not ever know how much your words impacted the hopes and dreams of your students. But be assured that by teaching them, you made our industry exponentially better for the benefit of everyone within it.Tom Kay
I have seen Michael speak -- he's nothing short of awesome.Joel Denver
You rocked it and I am very grateful for the chance to work together.Steve Jones
We are very excited to have Michael Brandvold Marketing on our team to help us guide our online marketing efforts. We know Michael is on the forefront of social media music marketing.Dream Theater
The horn give away is a brilliant idea of yours!! It's generating lot's of interest and it just started out exactly what it's intended purpose is. Great idea Michael-you're the man.Bill Ortiz
Great job you've done in helping get this buzz going for me and now the Killer Dwarfs. You are an integral part of our team.Russ Dwarf
You've done an awesome job at building this up for the release date. Great job!!! Thanks so much brother!Tim King
Michael Brandvold is that rare breed: a true social media and marketing/PR expert. His hands on experience and real-life experience getting attention for his clients translates into a dynamic and practical presentation. He works, and so does his advice.David Perry
Thank you for coming to Oslo. We appreciated your talk very much, and I think your "marketing-lessons-learnt-from-KISS"-stuff is actually very useful. Many companies would do well to find their inner superstars!