Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote and I am going to take this on as a challenge for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans! So kick start your music marketing efforts with these ideas!
2000 Things to Generate 20,000 Fans Challenge
63. Leave Your CD in Car Share Vehicles
I recently came across this post by City CarShare and I just thought it was so original, a outside the box bit of music marketing.
Our Team member Philip would leave his CD mixes (initially by accident) in our cars. Turns out he joined an underground, in-the-glovebox community of City CarShare music sharers.
Many cities now have car share companies. Join, use a car and leave your CD in the car for the next person to find.