Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
2000 Things to Generate 20,000 Fans Challenge
59. Create a Collaborative Spotify Playlist Game
At dinner last night with some friends in radio we were playing a game to create a playlist of songs. Here is the question we had to answer to include songs in the playlist, list songs that have a title that contains __________ and ___________. Such as On and On by Michael Schenker Group, or Dazed and Confused by Led Zeppelin.
As we sat there over dinner throwing out songs I thought this would be something people would love to play online. So I posted the playlist question to my Facebook and Twitter accounts and sure enough people jumped all over it contributing songs. I created a collaborative playlist in Spotify so everyone can enjoy the songs, but also add songs, see below.
Take the idea of just creating your own Spotify playlist and pick a fun playlist question and send it out to your fans and ask them to contribute. Be sure to contribute to your own playlist, let your fans see your taste in music. Use the share ability in Spotify to share tracks your fans contribute on your Facebook or Twitter… give your fans some recognition.