Search Google For Torrent FilesIt seems to me that Google is one of the largest sites for locating illegal content. Do a Google search for “download the social network” and just look at the results. The Social Network should not be available to download or watch online, yet look at all the links returned. Want to take it one step further, lets get Google to only return torrent files. Try this:

Search for: filetype:torrent with file name. Thank you for the pirated content Google!

Why is Google returning links to illegal content? Ad revenue maybe? Look at the paid ad that was returned for my first search example.

Download Full Movies
Download The Social Network
100% Legal. No Hidden Fees.

Really, Blockbuster? The movie is not available to download from you, you can only rent the DVD. Downloading The Social Network right now is not 100% legal. Google likes that ad revenue. Here is a thought, maybe they should pass that revenue along to the content producer who are loosing revenue from the downloads. Not likely to happen.

What they will do is act within 24 hours of take-down requests filed by the rightsholders.
Why can’t Google omit torrent sites from search results? If the torrent site has legit content put it on them to request Google to include them in the results, rather than putting it on the rightsholders to request removal every time pirated content is returned. Seems to me that the majority of links will be for illegal content rather than for legit content. So by default protect the rights of the content producers. If it is a torrent site it is a good chance it is illegal.

Lets stop going after the last mile, the customer, and go after one of the biggest sources Google.

MOUNTAIN VIEW, Calif. — Google said Thursday that it has taken a new stance on copyright take-down requests to help reduce piracy on the Internet.

The search giant said it now plans on acting on reliable copyright take-down requests within 24 hours and will build tools to improve the submission process to make it easier for rightsholders to submit DMCA takedown requests for Google products.

“For copyright owners who use the tools responsibly, we’ll reduce our average response time to 24 hours or less,” said Kent Walker, Google’s general counsel. “At the same time, we’ll improve our ‘counter-notice’ tools for those who believe their content was wrongly removed and enable public searching of takedown requests.”

Walker said Google would start initially with web search and Blogger.

With the initiative, Google also will prevent terms that are closely associated with piracy from appearing in Autocomplete, which offers searches that might be similar to the one surfers type in the field.

It also will improve its AdSense anti-piracy review and expel violators from the AdSense program. Some say Google helped finance piracy by allowing file-sharing networks to participate in AdSense.

Google also plans to experiment to make authorized preview content more readily accessible in search results.

“Most users want to access legitimate content and are interested in sites that make that content available to them — even if only on a preview basis,” Walker said. “We’ll be looking at ways to make this content easier to index and find.

“These changes build on our continuing efforts, such as Content ID, to give rightsholders choice and control over the use of their content,” he said.

via Google Plans on Fighting Piracy With Search –