Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
Here are three more things that this time focus entirely on creating a environment where fans are always contributing to your website and you are obtaining new content without any expense. These will work for any size band, unsigned or international star.
2000 Things to Generate 20,000 Fans Challenge
13. Create Regional Fan Discussion Groups – Social networks like Facebook and Twitter really make it easy to engage with fans around the world. But, often you don’t stop to think about where those fans live. Help your fans find other fans who live nearby by setting up discussion threads for various regions… cities, states and countries. Fans love to hang out together, meet up with each other. Besides helping fans find other fans nearby you are also helping yourself by creating regional groups you can market and recruit to help with promotions. If you don’t have a message board on your website, you can setup discussion threads on your Facebook Page.
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