Just read this over at Digital Music News. Can the music industry catch a break. It was just a couple years ago that some people were saying that games like Guitar Hero were the new sales channel for music.

It’s Over! Activision Nixing Guitar Hero…

The following is a breaking story. Stay tuned for more details ahead…

Funny how quickly games can end. First, Rock Band gets pawned off by Viacom for scraps. Now, Activision Blizzard is nixing Guitar Hero, based on a sagging revenue picture. “Due to continued declines in the music genre, the company will disband Activision Publishing’s Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011,” the company confirmed. “These decisions are based on the desire to focus on the greatest opportunities that the company currently has to create the world’s best interactive entertainment experiences.”Instead of the bonanza of yore, Guitar Hero is now calculatingly being regarded as a “low-margin, low potential business.” That sharply contrasts with series like Call of Duty and World of Warcraft, which are actively receiving fresh investments and resources.Actually, the downward slide has been in motion since late-2009. That’s when the over-expanded, Beatles-branded Rock Band took a bath, along with the general sector. Of course, this doesn’t mean that every plastic axe and party jam will die, but it does mean that this category is now taking its first baby steps towards nostalgia.

via It’s Over! Activision Nixing Guitar Hero… – Digital Music News.