photo © 2007 Satish Krishnamurthy | more info (via: Wylio)Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
2000 Things to Generate 20,000 Fans Challenge
20. Twitter After Show Party.
I just encountered a Twitter After Party this week, after a webinar I attended. The host announced during the webinar that they would be holding a Twitter After Party using their special hashtag identifier. Everyone was welcome to hang around for the After Party and ask questions and a prize was given away as well.
What can a band do? Post online and announce during the show that the band is going to hang around online immediately after the show for a After Show Party… everyone is invited. Giveaway something autographed during the party. You can do this from the dressing room, from the road, back in the hotel or in the bar. You only need a smartphone. As long as everyone posts your special band hashtag you will easily be able to see all the conversations.
You can take questions from the fans, talk about your thoughts of the show. Everyone can share photos.
Want to make the event a bit more exclusive, create a graphic similar to a after show pass and give one to everyone who attends. Fans could collect these virtual passes.