Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
View the single list of all 2000 items at this location.
2000 Things to Generate 20,000 Fans Challenge
40. Create Flyer Notepads for Clubs
This idea comes from David Codr of Musicpage.com. David presented this idea at a guerrilla promotions seminar at the Driven Music Conference.
Bars and clubs never have note paper available, you and the venue are always writing on napkins or using somebodies show flyer. Well… create a small 3×5 flyer for your show, include other info such as website, album or single release info etc. Then get a small stack of the flyers bound together like a simple notepad, but make sure the blank side of the flyer faces up. Then goto the venue and ask if you can leave some notepads for them to use and lay around. If they have box office see if you can leave some with them. Now you have your flyers in the venue and placed in a useful situation, not just tacked to a wall, where people will write notes, put them in their pocket and take them home. Be careful about putting show dates for other venues on the flyer, they might like that too much. By putting non show info on them you are promoting yourself even after the event has passed.