Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
View the single list of all 2000 items at this location.
2000 Things to Generate 20,000 Fans Challenge
38. Fan Club Cards
I love this, the band Anvil created the official Metal Pounders Union membership card (fan club card). Fans must email the band to request a membership card, and upon validating the card by emailing back a photo of themselves holding the card they will get their photo posted on the band’s Facebook page, and Robb Reiner from the band leaves a new comment for the latest Metal Pounder.
Full details of what Anvil offer are listed on their Facebook page.
Email addresses, photos, comments as well as future contests and discounts at shows.. great little fan club and ongoing engagement with fans.
Remember fans love to have their pictures posted on your website or Facebook page.