Just what we need another music player. In my opinion if MySpace wants to release something that is going to get people’s attention and get them to think about returning to the site they need to do something that nobody else is doing. What would that be? I don’t know, but a music player with recommendations, search engine and Facebook integration is not it. How many music players are we each going to use? MySpace needs to shock us, they need something that will have us going… Wow! For me this is just a yawn.
After teasing a few key advertisers with a short presentation in September, MySpace has debuted its first major product offering under new owners Specific Media. The new MySpace music player launches today with enhanced music recommendations and built-in search engines to increase time spent with the player, as well as a Facebook integration that should mark the official end of MySpace’s attempts to compete for the social-networking crown.
via Exclusive: MySpace Launches New Music Player, Search Function, Facebook Integration | Billboard.biz.
It’s interesting how Myspace keeps announcing it’s reinventing itself, but then nothing happens. First it was new artist profiles (I read this about a year ago: http://musiciancoaching.com/social-networking/more-music-on-myspace/), then it was Justin Timberlake. It seems like they’ve used up their chances to get people’s attention by having their feature releases not ever be anywhere near as exciting as they tell people they’re going to be. I wonder why they haven’t thought of doing what Facebook has done and partnering with a bunch of apps (like ReverbNation and others) so musicians can use what they want to use (and are already using).
They need to think about doing something that nobody else is doing. They have to be so inventive that people will put aside their past issues with MySpace and give it another chance. Just the same is not going to get people to return.