Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
2000 Things to Generate 20,000 Fans Challenge
50. Create & Share a Spotify Playlist
Take the idea of sharing what is on your iPod one step further and create and share a Spotify playlist. Every week create a playlist of your favorite songs and artists and share the playlist with your fans by posting a link on your website, in a email blast, in the Tweet or on your Facebook wall. Don’t be afraid to show your musical tastes. The variety of music is what your fans want to see, it is what could form a relationship with your fans. If your songs are on Spotify be sure to include one track in your playlist.