Join me in April at the Worldwide Radio Summit 2012…
Important Question: What do you really know about Social/Digital Media?
It’s one thing to build a community, and it’s another to tap into the real tastemakers who love your station — not for giveaways, or other monetary enticements, it’s their passion for your brand. Why is community just as critical as content? How do you build on this?
Beyond using FACEBOOK, TWITTER, your station’s site and a myriad of other social platforms, what do you really know about building your brand? Do you know how to work and properly communicate with your “Special Forces”? These are the core brand advocates who would do anything for your station, if you would only acknowledge them.
Learn how to build on your brand authority and harness the power of your Special Forces by signing up for the WORLDWIDE RADIO SUMMIT 2012, APRIL 27th-28th at the W HOTEL in HOLLYWOOD, presented by ALL ACCESS and A&R WORLDWIDE to learn how you can learn about “Community/Brand Building: Assembling Your Special Forces.”
You’ll come away with the knowledge to produce more compelling programming on-air and on-line that will engage your audience and generate better ratings and revenues across the many available platforms.
As part of our pledge to not present “the same old stuff,” only THE WORLDWIDE RADIO SUMMIT 2012 gives you the opportunity to meet radio, music and digital/social media execs from around the world to share ideas and collaborate.
What: “Community/Brand Building: Assembling Your Special Forces”
When: 10:15a, SATURDAY, APRIL 28th, WORLDWIDE RADIO SUMMIT, W HOTEL, HOLLYWOOD
Moderator:
LORI LEWIS, Digital And Social Media Strategist, JACOBS MEDIA: In her role with JACOBS, LORI collaborates and helps create strategic and tactical digital programs, teaches behaviors behind the targets preferred channels, analyzes what channels will meet the goals of each client and how these tools integrate with radio and other products.
Over a 20-year radio career, LEWIS was on-air at KSNE/(SUNNY 106.5)/LAS VEGAS. Other stations include Modern Rock KEDG/103.5 LAS VEGAS, Active Rock WGCX/104.1 MOBILE, Active Rock WXTB (98ROCK) TAMPA, WOCT/B104 BALTIMORE and finally WSMJ/BALTIMORE, where she was PD. LORI then moved to MIDWEST COMMUNICATIONS and created her role as Multi Media content Manager for three years before joining JACOBS. LORI also authors the MERGE column on ALL ACCESS.
Session Members:
BUZZ KNIGHT, VP/Program Development, GREATER MEDIA: BUZZ is responsible for overseeing programming development for all of the Greater Media properties and collaborating with the individual programming teams to build winning content and brand management strategies. With GREATER MEDIA since 2002, BUZZ has programmed WZLX/BOSTON, WNOR/NORFOLK, WLVQ/COLUMBUS, and was part of the on-air staff at WNEW-F/NEW YORK.
MICHAEL BRANDVOLD, President, Michael Brandvold Marketing: A freelance music industry consultant based in Northern California, MICHAEL specializes in the areas of online and social marketing as well as e-commerce and customer acquisition and retention. KISS first tapped MICHAEL’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com‘s multi-million dollar enterprise, including their ground-breaking VIP ticket program. MICHAEL has also managed the online efforts for MOTLEY CRÜE, ROD STEWART, MADONNA, OZZY OSBOURNE, MADONNA and BRITNEY SPEARS to name only a few.
SCOTT LINDY, PD, WSTR/ATLANTA: In just a year’s time at WSTR, SCOTT has helped effect a large ratings turnaround, using a blend of solid PPM programming skills, and an array of social media strategies to better engage WSTR’s audience. His background includes OM at crosstown CLEAR CHANNEL/ATLANTA, as well as Sr. PD/Country Programming for SIRIUS SATELLITE RADIO, and a long, decade-plus run as PD at Country WPOC/BALTIMORE.
STEVE JONES, VP/Programming NEWCAP: In addition nearly 30 years programming great radio stations in the U.S., CANADA and the CARIBBEAN, STEVE is the author of the book “Brand Like A Rock Star: Lessons From Rock N Roll To Make Your Business Rich and Famous.” The book helps companies build stronger brands by using the core marketing strategies of rock stars like U2, AC/DC, JIMMY BUFFETT, THE BEATLES and THE GRATEFUL DEAD. And he hosts a widely read blog at www.brandlikearockstar.com.
ZENA BURNS, VP/Digital Programming Platforms, CLEAR CHANNEL MEDIA + ENTERTAINMENT: In her current role, ZENA oversees the digital aspect of all National Programming Platforms projects, including Artist Integration Programs and events like the iHEARTRADIO MUSIC FESTIVAL. This includes creating and syndicating original editorial, video and social content to sites and social platforms for 850+ radio stations. She joined CC/NEW YORK as radio’s first Online PD in 2006, managing the online brands of WHTZ, WAXQ, WKTU, WLTW and WWPR. Prior to that, she was at TIME INC’s PEOPLE GROUP, serving as Entertainment Director/TEEN PEOPLE MAGAZINE and Managing Editor/TeenPeople.com.
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