Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
2000 Things to Generate 20,000 Fans Challenge
56. Create a Gear Board on Pinterest
Unless you have been living under a rock you have heard that Pinterest is all the rage, the hottest new social network, that it is the place to be. There have been plenty of articles written about how and why Pinterest is important. But, not much has been written about how a band or musician could use Pinterest.
Here is a another tip..
Continuing the idea of using Pinterest, Pin your gear – Create a board for each band member to pin all the gear they use.
Each band member gets their own board to start pinning images of all the gear they use. Remember fans want to know everything so Pin everything… not just your guitars and drums, but your picks, strings, cases, pedals, amps, sticks, mics, everything. If you have a gear page on your website (hey great idea!) pin the images from your website so the Pinterest board links back to your site. If you don’t have gear on your site then just use a site like Guitar Center.