Yesterday I logged into a clients Bandcamp account to setup a EP and noticed a brand new user interface for creating a album and uploading tracks. But what also jumped right out to me was a bit of copy and a link promoting the new Bandcamp Pro.
What? Did I miss the announcement of all these changes? Apparently there has been no announcement. No mention on the Bandcamp blog or on their Twitter. It also seems this is not yet available to everyone, so you may not see it when you log in. I have no information on what the rollout plans are, sorry.
The new interface is nice and clean, well designed. You can manage the album and all the tracks on a single screen. See screen capture for the new UI. You can mark the featured track you would like cued up when fans visit the page or embed the player. There is now a Draft mode which seems to just be for work in progress albums. You still have Private and Public modes. You get a little
Bandcamp Pro will cost you $5 a month and includes the following features (copy taken directly from Bandcamp).
Batch upload
Queue up an entire album’s worth of material and go make a sandwich, take a nap, practice, floss, sunbathe, or twirl your ’stache. Before you know it, your album will be uploaded, transcoded, and ready to unleash upon the internet.
Private streaming
Give the press and your mom exclusive streaming access to your private tracks and albums. Just enter the recipients’ email addresses, hit send, and you’re done. There’s no annoying listener registration process, no passwords to forget, and you can even monitor who’s listened, and who’s blowing you off.
Google Analytics
Bandcamp’s up-to-the-instant stats system reveals who’s linking to you, where your music is embedded, which tracks are most and least popular, and what’s being downloaded and when. But for the true stats junkie, Pro lets you integrate with Google Analytics for full-tilt information overload bliss.
Your own domain
While your inthego.bandcamp.com address undeniably portrays you as a brilliant forward-thinker, replacing your Bandcamp URL with music.inthego.com or even just inthego.com will not only increase the professionalism of your site, it will also improve your search engine ranking.
Optional streaming
For most bands, the best sales strategy is to let fans hear more of your music, not less. But for more established artists (or those who simply think we’re nuts), Pro lets you disable streaming on select tracks, but still have them show up in an album’s track list and included in its download.
I know the batch upload is probably my most desired enhancement, but I am not sure it is worth $5 a month. I mean once I upload a album I am not going to need it again.














I like the fact that users can disable the streaming tracks…to me that is very huge.
Michael, do you think Bandcamp will eventually trump iTunes?
No. iTunes has the mindshare and more importantly the machines. In the DIY world I think Bandcamp could become the preferred service… it works, it is easy to use, does nearly everything you would want for selling. But I do think they need to put some effort into their marketing.
Yes I agree, the brand recognition definitely favors iTunes and it is easier to purchase something via an Apple product.
The marketing for Bandcamp is atrocious…
I don’t even put iTunes and BandCamp in the same category. BandCamp gives me a lot more decision making power on how to sell my material while iTunes is like having your stuff at Best Buy. Different uses for each.
For the new BandCamp thing, they already offer the “your own domain” option on the regular account. Think they’ll take that away from us? Other than that, I agree, the bulk upload is the only exciting new thing there. Deeper analytics running a close second.
I’ve given them ideas that they’ve yet to implement that would make for a much better upsell. I recently asked them about widgets that would take care of the whole transaction in the widget instead of sending people to the full BandCamp page. I’d also like to see them include the “About the song” information in the widget. Those insights get people to click play a lot more than a title. A couple years back I also suggested they put together an affiliate system (whether monetary or points/prizes based) where fans could be rewarded for sales they generate for the band.
Affiliate system would be nice.
Doing the whole transaction in the widget is a very bad idea. Nobody in their right mind is going to put their payment info into a widget someone embedded on their blog. Sounds nice in theory but I bet it’s a huge waste of time to build.