This week’s episode of The Rock Star Branding Podcast, June 6, 2012 – The Evils of Ego, Can Too Much Ego Be Damaging.
Join Brian Thompson, Michael Brandvold and Steve Jones for a 15 min. discussion on the branding implications of having too much ego and the damage it can do to your career. We compare how different the attitudes are of Britney Spears and Mick Jagger.
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Welcome to The Music Biz Weekly Presents… The Rock Star Branding Podcast with your hosts Brian Thompson, Michael Brandvold and Steve Jones.
Look for this new podcast in all the same locations that you can find The Music Biz Weekly Podcast, plus BrandLikeARockStar.com.
Each week Michael, Brian and Steve will discuss rock star branding related to some of the largest acts in the world and how you can apply their lessons to your career.
These topics come from Steve’s new book, Brand Like A Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich And Famous. Using examples like U2, AC/DC, Lady Gaga, The Beatles, KISS, Jimmy Buffett, Bob Dylan, and many others, Steve shows you how to create a business that rocks!
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Artists today need to learn a few things in order to be successful
1) any other product that is created for consumption has a face and brand of it’s own and therefore is distinct from the perils of personal notoriety. The guy that designed and created the Swatch can walk around and no one knows him. Artists today need to know who their professional persona is and needs to understand that it’s a creation, not a reality. Becoming your persona and not making the disconnect between product and person has tremendous peril.
2) Artists need to understand that the desire by the public to put people on a pedestal is just as great as their desire to pull you down and stomp on you.
3) sincere humility is a magnifier of talent. The general public loves accessibility…especially to someone they find talented. An artist can create a mystique without coming across as self involved.
4) Artists will always be surrounded by people that tell them and treat them that they are unique and special. They are fans and supporters that have bought your brand and need to be treated as if they are a valuable customer. Once an artist feels entitled to their “special treatment” that connection is lost.
5)Never believe your press kit. If you do you become a victim of your creation…ever hear of Frankenstein??
6) Treat everyone…and I mean everyone, with respect…from your crew that facilitate your art, to the waitress that serves you coffee at a truck stop on the road. Every one of these people are “behind the scenes” people that give you the tools to create your brand. The good will you generate and the impression you leave will reverberate way after your last release.
7) Surround yourself with people that are honest with you and truly know, care and communicate with you. These are the people that will give you honest input devoid of fear or reprisal. This input is vital for you to get a true bead on your art.
8)Always give credit to your influences. There is very little new music…just new ways of expressing it. By citing and paying tribute to your influences you are more accessable and shows you have a respect. If you are not capable of showing respect, than don’t expect to receive any!
9) Pick and choose your battles wisely. If you whine and fight about anything, no one will know when you are really passionate about some issue. If you are flexible, people will sway to your obstinance when you find something unacceptable.
10) Work as hard as you expect those around you to work. Leading by example will breed energy that you can harness to achieve success. Passion is contageous and motivational.
Forgot something….have a fuckin’ sense of humor….especially about yourself. The Universe loves to play jokes and sometimes you are the punchline!
and finally: You are not your music….if it isn’t commercially successful, it does not mean your art is not valuable….an over inflated ego goes both ways and will tell you that you are a piece of shit just as quickly as you are a God.
this Ron Young is one smart fella!
great advice for any genre not just rock that’s for sure..lololol