This week’s episode #260 we discuss the just announced new streaming service from iHeartMedia called iHeartRadio Plus and iHeartRadio All Access. We also kick off a new weekly feature called… You Need Help With Your Online Strategy. Every week we will give a short and simple tidbit that you shouldn’t be doing. Something that applies to everyone of all levels. This week: If the only post you make is the automated Track Us on Bandsintown post you need help with your online strategy.
iHeartRadio Plus: $4.99 a month, completely transforms live radio listening with the addition of:
Replay: The ability to instantly replay songs from the radio and then return to the live radio station in progress;
Live and custom Artist Radio stations: now equipped with a save button, allowing you to instantly save songs from the radio directly to your My Music playlist for playback any time
Search: Search and play any song from a library of millions of tracks;
Unlimited skips: When listening to custom Artist Radio stations users will no longer have a limit on the number of songs you can skip.
iHeartRadio All Access powered by Napster: $9.99 a month, combines the interactive radio functionally of iHeartRadio Plus with a complete personal music collection and library that is linked seamlessly to the radio. Additional features include:
Build a personal music libraries: Create, control and curate playlists from a library of millions of tracks;
Flexibility to listen to your music the way you want, when you want: With no playback cap and the ability to reorder, delete and sequence the playlist experience as well as manage unlimited playlists
Access offline listening: Offline listening of music and playlists without a data connection
If you are interested in speaking with Michael about what he can do to assist with marketing needs message him with the contact form.
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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.
Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.
Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at www.MichaelBrandvold.com
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As a teenager in the Pacific Northwest, Jay Gilbert smuggled his Canon AE-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups.
He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media for Universal Music Enterprises. Jay has been on the cutting edge of Digital Sales & Marketing with Universal, Starbucks, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay‘s approach to Online Marketing artist-friendly.
If you are interested in speaking with Jay about what he can do to assist with your marketing needs contact him online at www.label-logic.net
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