Carmine shares his experience using AI to create music videos for Cactus’s recent albums, explaining how they collaborate with video director Dom Esposito to create high-quality computer-generated content that would have cost millions to produce traditionally.

Episode 693: This was an interview for the Music Biz Weekly Podcast where Michael discussed the music industry changes with legendary drummer Carmine Appice. They explored how the music business has evolved from album-oriented rock in the 1970s to today’s internet-driven market where artists have direct fan connections but struggle with traditional revenue streams. Carmine shared his experience using AI to create music videos for Cactus’s recent albums, explaining how they collaborate with video director Dom Esposito to create high-quality computer-generated content that would have cost millions to produce traditionally. They discussed the benefits of AI in music creation and video production, with Carmine noting that these videos help promote their music and secure live performance bookings. The conversation also covered Carmine’s career spanning from the early days of rock music to the present, including his work with various bands and his approach to creating music for fun rather than profit in today’s market.

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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

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