Welcome to episode five of The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold and Brian Thompson.
Each week Michael and Brian will discuss the latest events in the music business and music marketing events and techniques.
This week’s episode, April 15, 2011 – Social Media Etiquette
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- Michael Brandvold – @michaelsb
- Brian Thompson – @thornybleeder
About Michael Brandvold:
Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.
Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.
Michael has also managed the online efforts for Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
About Brian Thompson:
Brian Thompson, Managing Partner for Thorny Bleeder Records, is a Vancouver based music industry entrepreneur, record label owner, artist manager, marketing consultant, radio promoter, publicist, web designer, blogger, and industry speaker.
Formerly the corporate head of music buying and marketing for a large national music retail chain, Brian has since moved on to become a well respected voice on the convergence of artist development, music marketing, social media, and technology.
My biggest pet peeve regarding social media is infinite cross posting. That is, when someone uses an automated service to post everything to Twitter and Facebook at the same time. When I see someone doing this, I’m highly unlikely to follow them on both platforms, as they’re simply blasting me with redundant information. Instead, people should post different things to each service. Yeah, that means not everyone is likely to see everything. But that’ll just entice them to get connected on both services.
Also, Soundcloud seems to be a lousy service for distribution of longer-form audio content (like a podcast). I get that the sharing tools are handy. But I’d say that, unless most of your listeners are coming through Soundcloud, you guys should look into something else for distribution. I’ve been podcasting since 2005 and would be happy to give you some ideas. Feel free to contact me through the URL that’s linked in my comment here, if you’d like.