On May 25th, in conjunction with Christopher Buttner of PRThatRocks.com, I held my first seminar What Rock Stars & Porn Stars Know About Online Promotion That You Don’t… But Need To!  The event was a complete sell out, with actually a couple walk ups that squeezed into the room. This was a intense two hour seminar that covered:

• How do I demystify the ways and means to get abundant press coverage?
• How do I write an effective press release fast?
• How do I identify media outlets and opportunities?}
• How does one develop newsworthy hooks?
• Where do I find, and how do I effectively communicate with, editors, journalists and reporters?
• How do I overcome fear of pitching myself and deal with rejection?
• How to write for best search engine returns.
• Your Website – Why you need one, how to build one and how to use it with social networks.
• Why you need a website and not just a social profile.
• What you need to know when building a website.
• How to use your website with social networks.
• Real tips and tactics for your website and promoting yourself online.
• Facebook and Twitter.
• How to build a Facebook Page with custom tabs
• How to use Twitter
• What you should be doing online everyday

Michael Brandvold in 8" Inch KISS Boots

Although a lot of information was covered the event had a very fun and relaxed vibe to it, what would expect with a name like What Rock Stars & Porn Stars Know About Online Promotion That You Don’t… But Need To! MissionControlSF.org who provided the room were amazing! The room had a mirror ball, a stripper pole, Mardi Gras beads handing from the ceiling and a giant high heel shoe chair. I felt that because of vibe of the venue and subject matter I would do it up as well, I wore my 8″ Paul Stanley KISS platform boots all evening. See the picture. Damn my feet were killing me after wearing these boots for almost four hours. But it is all about making a lasting first impression and everyone loved the boots.

Attendees were from various niches including; indie record labels, venture capitalists, consultants were in house, employees from Kink.com (NSFW), someone from the famous Lusty Lady Peepshow, couples therapists, sex therapists, burlesque dancers, radio show hosts, actors. Lots of questions were asked and everyone seemed to have left with a lot of new information. Claire Noelle from YourSensualWisdom.com said,

“In just a few hours these guys de-mystified much of what has had me frozen in fear and overwhelm about publicity and social media marketing for most of my on-line life.  Now I feel confident to continue expanding my internet presence as well as to reach out to larger networks, client bases, and allies on the world wide web.  All of a sudden marketing has become a lot more fun!  My business is poised for continued success.”

For those interested you can view my slides from the presentation on Slideshare, . Sorry, but the accompanying details you will have to get when I hold my first webinar. Join my email list in the right column and you will be sure to get the details on my first webinar as soon as it is announced.