Welcome to episode 14 of The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold and Brian Thompson.
Each week Michael and Brian will discuss the latest events in the music business and music marketing events and techniques.
This week’s episode, July 1, 2011 – MySpace, Google +, Turntable.fm and Radical.fm
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About Michael Brandvold:
Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.
Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.
Michael has also managed the online efforts for Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
About Brian Thompson:
Brian Thompson, Managing Partner for Thorny Bleeder Records, is a Vancouver based music industry entrepreneur, record label owner, artist manager, marketing consultant, radio promoter, publicist, web designer, blogger, and industry speaker.
Formerly the corporate head of music buying and marketing for a large national music retail chain, Brian has since moved on to become a well respected voice on the convergence of artist development, music marketing, social media, and technology.
Listening to your discussion about Turntable and Radical – for our new album, The Taker, we wanted to do an online Release Party on Turntable.fm, where we would play the album and be able to get direct feedback from our fans around the country.
The label that we work with Plague Music (http://www.plaguemusic.com ) has a room that a label person is usually in playing tunes from the bands on the label as well as the same kind of music.
However, what we came up against, is the DRM – Due to Copyright laws, you can’t play more than 3 songs from the same band every hour. They have a script which automatically cuts off the 4th song.
We tried getting in touch with Turntable, however they never responded, which caused us to go to Listeningroom.net, who worked with us.
We like the idea of the characters, even though they might be Myspace-y kind of. It allows the listeners to have more of a virtual experience of being in a room with the band. That’s why we originally wanted to use Turntable.
We think that this is the new way that bands can have listening parties for their fan, if Turntable starts to work with the artists.