This week’s episode, April 18, 2012 – What’s the Rock n’ Roll Secret to Success for the Foo Fighters Dave Grohl?
Join Brian Thompson, Michael Brandvold and Steve Jones for an open roundtable discussion on… What’s the Rock n’ Roll Secret to Success for the Foo Fighters Dave Grohl?
The man behind the Foo Fighters has had an amazing career in music, join us as we dissect his brand and distill the essence of what makes him so damn likeable.
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Welcome to The Music Biz Weekly Presents… The Rock Star Branding Podcast with your hosts Brian Thompson, Michael Brandvold and Steve Jones.
Look for this new podcast in all the same locations that you can find The Music Biz Weekly Podcast, plus BrandLikeARockStar.com.
Each week Michael, Brian and Steve will discuss rock star branding related to some of the largest acts in the world and how you can apply their lessons to your career.
These topics come from Steve’s new book, Brand Like A Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich And Famous. Using examples like U2, AC/DC, Lady Gaga, The Beatles, KISS, Jimmy Buffett, Bob Dylan, and many others, Steve shows you how to create a business that rocks!
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I think his songwriting capabilities have a little something to do with he success.
I think that the key is like you guys said. He’s just himself and he doesn’t care what people think. This probably falls into the marketing side of things, but during the promotion of Wasting Light, their latest album, he would drive home four key points, in every interview, over and over: 1. We recorded this in our garage 2. We recorded it on tape 3. Butch Vig produced it and therefore 4. It is the biggest, hardest rocking album we’ve ever done. Then they drove those points home by doing a tour of people’s garages and putting bits of the master tape in the cd cases. I bought the vinyl version, which didn’t have those in it, but oh well.