I am excited to announce that I have been asked back to speak at the Jacobs Media Summer School at the 37th Conclave Learning Conference on Wednesday, July 18th at 9:00 AM CDT in the MusicMaster Ballroom of the Doubletree Park Place Hotel/Minneapolis.
Jacobs Media President Fred Jacobs said, “Jacobs Media is thrilled to once again kick off the Conclave with Summer School 3, a full morning of presentations that cover everything from social media to mobile to winning in the ratings. The goal of our curriculum’ is to give Conclave attendees great learning tools in short, concise sessions that they can implement the moment they get home. We have a group of great guest lecturers’ who are excited to share their knowledge at the Conclave.”
The sessions cover social media strategies and campaigns radio can learn from used by the military and the Minnesota Twins baseball team, traits of successful stations, differentiating your station from digital competition, and successful long term brand strategies versus short term programming maximization. Covered subjects include:
1.The Five Zuckerisms Director of digital & social, Jacobs Media’s Lori Lewis lays examines the foundations of winning with Facebook based on CEO Mark Zuckerberg’s philosophies and best practices, including “The Hacker Way.”
2.There’s An App For That jacAPPS CEO, Paul Jacobs, looks at the latest mobile findings from Techsurvey8 and lays out the fundamentals of creating a viable mobile strategy for stations big and small.
3.Tweet Like A Rock Star Summer School “guest lecturer” Michael Brandvold returns to the Conclave classroom to guide us through the best social media applications that music stars from the worlds of rock, pop, and country are using.
4.The Secrets to Top Performers in Arbitron Rated Markets Arbitron’s Programming & Marketing Operations Manager, Jenny Tsao, makes her Summer School debut. She’ll look at what the highest rated radio stations have in common and how they achieved greatness.
5.Radio’s Emotional Triggers In an increasingly competitive environment, Fred Jacobs takes a deep dive into Techsurvey8 and its 57,000+ respondents uncover some of the key challenges and big opportunities radio stations can use to differentiate themselves from new digital competitors like Pandora.
6.Learning From PPM: In-The-Moment vs. Branding Tension Coleman Insights Vice President Chris Ackerman explains the challenge radio stations face in trying to maximize their performances in the short term while meeting the long-term needs of their brands and how this challenge has been magnified by the introduction of PPM measurement.
7. Are You Battle-Ready For Social Media? Jacobs Media’s Lori Lewis tells Conclave attendees how the U.S. Armed Forces social media policies can translate into success for any radio station trying to create strong relationships in the social space.
8.Socializing Baseball Summer School is excited to have Chris Iles, the Minnesota Twins’ Corporate Communications Manager, share his insights about how the world of sports is making smart use of social tools to build fan relationships.
Conclave Executive Director Tom Kay commented, “Learning Conferences, right from the beginning, taught the basics of radio and media management and programming. Three years ago, we raised the bar on providing those basics by instituting the Jacobs Summer School, a rapid-fire crash course in providing essential teaching found nowhere else. The agenda Fred and his crew have put together once again provides an education worth thousands. Don’t squander the opportunity. Be here.”
The 37th Conclave Learning Conference is Wednesday July 18 to Friday July 20, at the Doubletree Park Place Hotel Minneapolis, MN. Featured speakers include Governor Mike Huckabee Thursday morning at 9AM, and RAB President Erica Farber will be featured Friday morning at 9AM. Four syndicate talents, Todd Schnitt, George Noory, Andy Dean, and Jim Brickman, will be featured in the All-Star Talent Super Session Thursday morning. The conference concludes Friday with Kurt Hanson’s RAIN Summit Midwest and the Rockwell Award Luncheon at noon recognizing this year’s Award recipients: Jacobs Media’s Fred Jacobs and Airplay Intel’s Rich Meyer. For a complete agenda, click HERE.
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