This week’s episode of The Rock Star Branding Podcast, June 13, 2012 – What Happens to Your Brand if You Don’t Use Social Media.

A 13 min. discussion with Brian Thompson, Michael Brandvold & Steve Jones. Join the three of us for a casual round table (Skype?) talk on how smart usage of social media can grow an artist’s fanbase and turn casual fans into lifelong followers. We note how smaller acts have larger careers because of how social media allows them to connecting the dots with smaller niche audiences and turning them into global opportunities.

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Welcome to The Music Biz Weekly Presents… The Rock Star Branding Podcast with your hosts Brian Thompson, Michael Brandvold and Steve Jones.

Look for this new podcast in all the same locations that you can find The Music Biz Weekly Podcast, plus BrandLikeARockStar.com.

Each week Michael, Brian and Steve will discuss rock star branding related to some of the largest acts in the world and how you can apply their lessons to your career.

These topics come from Steve’s new book, Brand Like A Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich And Famous. Using examples like U2, AC/DC, Lady Gaga, The Beatles, KISS, Jimmy Buffett, Bob Dylan, and many others, Steve shows you how to create a business that rocks!

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