Where a Band Plays Can Have an Impact on How They're Perceived – The Rock Star Branding Podcast

This week’s episode of The Rock Star Branding Podcast, July 18, 2012 – Where a Band Plays Can Have an Impact on How They’re Perceived.

Join Brian Thompson, Michael Brandvold and Steve Jones for a short 11 min. discussion on how an artists’ choice of venue can impact how they’re regarded by first time listeners and long time fans.

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11 Comments

Vickie Tikkanen on July 19, 2012 at 2:51 pm

Exactly my point. If you want to be perceived as a small time local band, then play a local bar. If you want to be perceived as something more special, rent out a big theater and put on the best production you can afford along with the biggest advertising campaign you can afford.

Michael Brandvold on July 19, 2012 at 2:52 pm

Better to play smaller and sellout than play larger and only fill 50%.

Aaron Manogue on July 19, 2012 at 2:52 pm

THANK YOU! i tell so many bands this but they just dont get it

Aaron Manogue on July 19, 2012 at 2:53 pm

sell 100 tickets and play a small venue and sell out rather than play a 1000 capacity venue and have it look empty

Vickie Tikkanen on July 19, 2012 at 2:54 pm

Of course, yes, but don’t play a dive bar. Go rent a nice 200 seat theater and sell that out. What I meant is don’t play dives.

Michael Brandvold on July 19, 2012 at 2:56 pm

I am not opposed to dive bars, they might have a strong reputation. CBGB was pretty much a dive. But you need to treat the dive bar as if it is a arena show, be professional.

Aaron Manogue on July 19, 2012 at 2:57 pm

u can find some of your most loyal fans at “dive” bars that will support you and help spread the word…i agree it isnt the most pleasant place to play…but act professional and put on a show and youll have fans for life

Vickie Tikkanen on July 19, 2012 at 2:58 pm

Indeed. I believe in going all out no matter if it’s your first show or if you’ve been doing it for years. Treat the audience to something they don’t normally get in a bar. Make sure they will remember your name at the end of the show.

Vickie Tikkanen on July 19, 2012 at 3:08 pm

Azriahl will hold their first ever show this year at a 200 seat venue that is both classy and populated by the same fans that go to dive bars. This will be their CD release. I plan to pay for heavy radio advertising, print and web advertising, radio interviews, press releases. The show will feature a well-known opening act, followed by Azriahl who will put on a very energetic live show – minus the bombs – but filled with mood enhanced lighting effects, smoke, projections screens, visual effects and a few other surprises, as the front woman happens to be a very good actress and can engage an audience. I want it to be memorable to the fans. I want the audience to be excited by it. So we will go all out for them. The show will be filmed and will be available for purchase. Okay, so enough shameless self promotion 😀

jack on January 3, 2013 at 9:04 am

thank you for your knowledge, very helpful!!

Michael Brandvold on January 3, 2013 at 4:57 pm

Glad to help.
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Vickie Tikkanen on July 19, 2012 at 2:51 pm

Exactly my point. If you want to be perceived as a small time local band, then play a local bar. If you want to be perceived as something more special, rent out a big theater and put on the best production you can afford along with the biggest advertising campaign you can afford.
Log in to Reply
Michael Brandvold on July 19, 2012 at 2:52 pm

Better to play smaller and sellout than play larger and only fill 50%.
Log in to Reply
Aaron Manogue on July 19, 2012 at 2:52 pm

THANK YOU! i tell so many bands this but they just dont get it
Log in to Reply
Aaron Manogue on July 19, 2012 at 2:53 pm

sell 100 tickets and play a small venue and sell out rather than play a 1000 capacity venue and have it look empty
Log in to Reply
Vickie Tikkanen on July 19, 2012 at 2:54 pm

Of course, yes, but don’t play a dive bar. Go rent a nice 200 seat theater and sell that out. What I meant is don’t play dives.
Log in to Reply
Michael Brandvold on July 19, 2012 at 2:56 pm

I am not opposed to dive bars, they might have a strong reputation. CBGB was pretty much a dive. But you need to treat the dive bar as if it is a arena show, be professional.
Log in to Reply
Aaron Manogue on July 19, 2012 at 2:57 pm

u can find some of your most loyal fans at “dive” bars that will support you and help spread the word…i agree it isnt the most pleasant place to play…but act professional and put on a show and youll have fans for life
Log in to Reply
Vickie Tikkanen on July 19, 2012 at 2:58 pm

Indeed. I believe in going all out no matter if it’s your first show or if you’ve been doing it for years. Treat the audience to something they don’t normally get in a bar. Make sure they will remember your name at the end of the show.
Log in to Reply
Vickie Tikkanen on July 19, 2012 at 3:08 pm

Azriahl will hold their first ever show this year at a 200 seat venue that is both classy and populated by the same fans that go to dive bars. This will be their CD release. I plan to pay for heavy radio advertising, print and web advertising, radio interviews, press releases. The show will feature a well-known opening act, followed by Azriahl who will put on a very energetic live show – minus the bombs – but filled with mood enhanced lighting effects, smoke, projections screens, visual effects and a few other surprises, as the front woman happens to be a very good actress and can engage an audience. I want it to be memorable to the fans. I want the audience to be excited by it. So we will go all out for them. The show will be filmed and will be available for purchase. Okay, so enough shameless self promotion 😀
Log in to Reply
jack on January 3, 2013 at 9:04 am

thank you for your knowledge, very helpful!!
Log in to Reply
- Michael Brandvold on January 3, 2013 at 4:57 pm
  
  Glad to help.
  Log in to Reply