by Michael Brandvold | Sep 20, 2010 | Marketing
The product page is where you HOPE you can get your customer to click to buy. It is also the page that if you can have direct in bound deep links you will improve your chance of conversion. But, so many product pages are just plain boring… a picture, generic...
by Michael Brandvold | Sep 19, 2010 | Marketing, Tech
Numbers 3 and 4 are my personal pet peeves… I hate sites that do these. I visited www.JessicaSimpson.com this week (don’t ask why) and I couldn’t figure what to click on. Are you so cool that you don’t think you need to provide a simple to use...
by Michael Brandvold | Sep 18, 2010 | Marketing, Music, Tech
The playing field is being leveled in the music industry. If you don’t start building a community to sell your product to; product beyond just music, you are selling yourself short. Patrick Sullivan, CEO of RightsFlow had this to say, With the music consumption...
by Michael Brandvold | Sep 17, 2010 | Marketing
I have a number of friends who are journalists and thought this might be helpful for them. In this interview, Brent shares his experiences with how optimizing news content for search engines works as well as the challenges and results from training journalists on how...
by Michael Brandvold | Sep 16, 2010 | Marketing, Music
Listen up, bands: Twitter is more than just a place to wax poetic from the tour bus and gripe about broken guitar strings (and/or dreams) — it can also help you promote your music and connect with your fans. While you don’t have to go all Kanye with your Twitter ()...
by Michael Brandvold | Sep 7, 2010 | Marketing
Social Marketing WIN by Michel-Schlumberger Winery: ” We are so accustomed to reading about FAILS on the internet, there are entire websites dedicated to spotlighting failures. Well I wanted to take a few moments to draw some attention to a WIN that I...
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