Dropping The Needle PodcastWelcome to episode 10 of the podcast Dropping The Needle, July 9, 2012. This episode we discuss how KISS’ Own Hype and Marketing Hurt the Release of their New Single Hell or Hallelujah.

Dropping The Needle is the podcast where all music from all genres is discussed. New releases, classic albums, rediscovered music, signed and unsigned. No ass kissing, just two guys talking about music. Dropping The Needle is hosted Michael Brandvold from Michael Brandvold Marketing and Mitch Lafon from Bravewords.com.

Tune in to the next episode of Dropping The Needle to see what artists we drop the needle on.

Subscribe to Dropping The Needle in iTunes.

Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for Andy Gibson, Alexa Carter, Greg Kihn, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

Mitch Lafon is a professional music writer located in Montreal, Quebec (Canada). His career started in 1980 when at the age of eleven he interviewed The Demon of KISS, Gene Simmons. In the ‘90s he did studio work with various artists including LA GUNS and worked on an Ace Frehley Tribute album. Over the years, his work has appeared in Brave Words & Bloody Knuckles Magazine as well as Metal Hammer (US) and Classic Rock (UK). Currently, BraveWords.com and Roadie Crew magazine from Brazil are where his interviews can be found. He is well-respected by artists  who often request him by name (when they are ready to grant an interview). He is also responsible for all content on BraveWords.com Official Facebook page: www.facebook.com/bravewords