by Rai Beardsley | Jun 15, 2026 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos
A 10,000-person mailing list sounds impressive until you realize the average click-through rate is often 1–3%. Episode 677: Blasko recently wrote a great piece on LinkedIn that we discuss… You are a collector, not an owner. A 10,000-person mailing list sounds...
by Rai Beardsley | Jun 8, 2026 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos
What is the difference and why your fan’s community is everything. Episode 676: Michael and Blasko talk about the difference between festivals in Europe and festivals in the US. What is the difference and why your fan’s community is everything. Your community is your...
by Rai Beardsley | May 25, 2026 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos
So much great insight from these two veterans. Episode 675: Giles Lavery joins Michael and Blasko. Giles wears many hats… singing lead in the bands Alacatrazz and Warlord. A&R for BraveWords Records. Managing the bands Girlschool, Warlord, Raven, Lillian Axe and...
by Rai Beardsley | May 11, 2026 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos
Remember it is always about the song. Episode 674: We are joined by Stephen Parker, Executive Director, National Independent Venue Association/NIVA. Stephen joins us ahead of the upcoming judgment, and potential appeal, in the Live Nation case, and the guilty verdict...
by Rai Beardsley | May 4, 2026 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos
Remember it is always about the song. Episode 673: When bands tour without all original members why do fans go see them? Are they going to see a tribute band? Of course not! It is about the music, the songs, the memories. Remember it is always about the song. The...
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