Rai Beardsley | Michael Brandvold Marketing

It Is NOT About Collecting Numbers with Your Email Newsletter List, It Is About ENGAGEMENT

by Rai Beardsley | Jun 15, 2026 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

A 10,000-person mailing list sounds impressive until you realize the average click-through rate is often 1–3%. Episode 677: Blasko recently wrote a great piece on LinkedIn that we discuss… You are a collector, not an owner. A 10,000-person mailing list sounds...

U.S. Festivals vs. European Festivals the Difference and Why Your Fan’s Community is Everything

by Rai Beardsley | Jun 8, 2026 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

What is the difference and why your fan’s community is everything. Episode 676: Michael and Blasko talk about the difference between festivals in Europe and festivals in the US. What is the difference and why your fan’s community is everything. Your community is your...

CRIMSON GLORY Announce a Bandcamp Listening Party for New Album Chasing The Hydra, Band Members to Chat with Fans During Party

by Rai Beardsley | May 27, 2026 | Music Marketing, Press Releases

TORONTO, CANADA (May 26, 2026) — Crimson Glory and BraveWords Records announce a free listening party on Bandcamp to celebrate the new album Chasing The Hydra on June 5th at 1pm EST. Come along to listen to the music with Ben Jackson and...

Two Managers Share Their Real World Insight & Experience & Answer How To Find a Manager

by Rai Beardsley | May 25, 2026 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

So much great insight from these two veterans. Episode 675: Giles Lavery joins Michael and Blasko. Giles wears many hats… singing lead in the bands Alacatrazz and Warlord. A&R for BraveWords Records. Managing the bands Girlschool, Warlord, Raven, Lillian Axe and...

From Crimson Glory to Paul Di’Anno’s Warhorse — The Full BraveWords Records Catalog is Now on Bandcamp

by Rai Beardsley | May 24, 2026 | Music Marketing, Press Releases

TORONTO, CANADA (May 19, 2026) — Turn it up, plug in, and dive headfirst into the vault — BraveWords Records has unleashed their entire catalog on Bandcamp! 🔥 👉 https://bravewordsrecords.bandcamp.com Crank the volume on the latest releases from Crimson...