This week’s episode #97, February 15, 2013 – 3 Need-to-Know Tips From Each of Social Media’s Big 3. Michael Brandvold and Brian Thompson discuss three music marketing tips each for Facebook, Twitter and YouTube. We discuss how to setup Facebook ads, how to tag in a Facebook post and how to add your buy ticket link to a Facebook Event. We discuss how to the @reply works in Twitter, how to use Twitter lists, and using Twitter for conversation. YouTube we talk about setting your featured video, replying to YouTube comments and the difference between unlisted and private privacy settings.
Is it me or does anyone else find services, videos, books and websites that say… How To Master ________ in 10 Days annoying? Insert whatever you want into the blank; Facebook, Twitter, YouTube, Guitar, Drums, etc.
If that is all it took, 10 days, wouldn’t everyone be a master? I have been using sites and apps for years and can honestly say I have yet to master them, I feel very confident about my knowledge, but a master? It takes a lifetime to master something in my opinion. I am always learning something new, asking new questions, trying to gain more knowledge.
Do you think you can master playing the guitar, the bass, the drums in only 10 days? Of course not. How long have you been playing, have you mastered it?
I guess these things are designed to take advantage of most people’s desire to change or improve overnight. People that don’t want to put in the time. You know, just take a pill and fix the problem. You know, just sign a record deal and become rich and famous overnight. Few people have the patience to commit to becoming a master.
If you want to master something you need to commit your life to it. Nothing is as simple as 10 days.
Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
I just came across this last week. I like how it is fairly simple to implement, gets the fans involved and pushes preorders. Give one of your fans the chance to debut a brand new song on their Twitter account. Your fan gets the honor of sending out a Tweet to their followers with a link to listen to a brand new song.
Visit http://tweetkiss.com/us/ to see how KISS is doing this for their upcoming new album Monster. They are requiring entry into the contest to include preordering the new album. The winner is selected and is then asked to Tweet out a link to the new song.
My number one bitch about Twitter, users who have no concept of what is uninvited communication, what is spam.
Would you walk up to someone on the street that you have never met, that is talking to someone else and say, “Put these headphones on and listen to my music and then can you please tell all your friends about my music?” Seriously, would you do that? I think the answer is no, since I don’t see that happening.
That is exactly what you are doing when you send me a Tweet that says, “@michaelsb SlickkDaStoner-Waves(Freestyle) Listen & RT please (url removed).” I don’t follow you, we have never met, we have never talked. You sent that Tweet in reply to a post (a conversation) that your Tweet has nothing to do with. Do you really think I would just stop and click the link? Do you know what kind of music I like?
In the case of Twitter, every single account that sends me Tweets like that gets reported as a spammer, because that is what you are doing. You are spamming me with a uninvited communication.
You will NOT become a rock star doing this.
You will NOT sell your music doing this.
You will NOT get fans doing this.
You will NOT succeed doing this.
Stop with this s@#t now! This is not marketing. This is spam.
I have had many requests if video of my presentations are available, and I was able to secure a video of my recent How To Tweet Like a Rock Star presentation that was given at the 2012 Jacobs Media Summer School 3 at the The Conclave Learning Conference. The presentation includes examples of how Curb Records artist Andy Gibson, 80s MTV star Greg Kihn and rock band Art of Dying use Twitter. In addition a short list of must use applications are provided, including Hootsuite, FollowFridayHelper.com and Instagram.
Michael Brandvold is a freelance music imarketing consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide digital strategy to large and small clients in the areas of online & social marketing as well as e-commerce and fan acquisition and retention.