Below are six items you better be paying attention to on your website. A bad user experience on your site is the fastest way to drive customers away. I can speak from first hand experience that “Response Time and Performance” is extremely critical. If your site is slow, or is down, you WILL lose business, guaranteed. You will lose potential new customers who leave because the site is not performing and you will lose returning customers who will seek out another site with better performance. Don’t put yourself into a position where your marketing efforts are about trying to win back lost customers. Don’t lose them in the first place.
Typical factors include:
Messaging: Does your website effectively convey who you are, how you’re different, what you do and why you’re better?
Navigation: How easy is it to navigate your site to perform simple and complex tasks? Can you reduce the number of steps needed to perform each call to action?
Effectiveness of calls to action: Are users doing the things you expect? How long do they take, and how accessible are your most important offers?
Response time and performance: From the end user’s perspective, does the site hum like a well-oiled machine or does it rattle and puff like an old clunker?
Accessibility for users with disabilities: How accessible is the information on your website to users with disabilities? If you promote your organization as being an equal opportunity employer, how compliant is your website?
Content and readability: From formatting to grammar, how accurate and descriptive is your content? Does it compel your visitors to act?
via The Usability Factor.
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