Some interesting findings from one report about the commerce value of a Facebook share, like and Twitter follower and tweet. Just more fuel about the value of social commerce and why you need to be thinking about what you are doing to convert your Facebook and Twitter activity into a sale. Last year I wrote a article that social is not just about sharing it is also about commerce and how a small social commerce app called CommerceSocial is ideal selling your music and merchandise inside Facebook and it takes full advantage of the viral sharing aspect inside Facebook. You can see how it is used by Aoede in Facebook, click the CommerceSocial link in the left navigation or click the play button in her wall post for the release Push and Pull.

Regardless if you use CommerceSocial, or some other similar app, you should be seriously thinking about your commerce efforts inside Facebook and your strategy for how you are going to promote and drive your fans to share and buy. Don’t just add a store link and think you are done.

White label daily deals platform and TC Disrupt finalist ChompOn is releasing some interesting data today comparing the value of shares, Tweets, likes and follows in the context of e-commerce. Using data from the sites that it powers daily deals for, ChompOn examined the conversion rate and action for deals shared on Facebook and Twitter.

According to the startup, the value of a Facebook share is $14 and the value of a Tweet is $5. For shares and tweets, ChompOn was able to directly attribute sales to the original action and took the total revenue attributed to each action and divided it by the total number of shares/Tweets. ChompOn is working with 50 partners including Blackbook Magazine, JDeal and the wine vertical of flash sales site Beyondtherack, to power Groupon-like crowdsourced coupons.

By comparison, ChompOn says the value of a Facebook like is $8 and the value of a Twitter Follow is $2. For likes and follows, ChompOn estimated attribution by looking at traffic references and subtracting out purchases made through shares/Tweets as well as purchases made through direct traffic. Of course this data is a bit tenuous and anecdotal. And it’s important to note that this analysis does not capture the long-term value of customers over time.

We’ve seen other data that shows the higher value of a Facebook share over a Tweet. Eventbrite recently reported that a share with Facebook friends results in $2.52 worth of ticket sales whereas a Twitter share is only worth $0.43.

As we wrote back then, Facebook and email most closely match your real friends. In the context of events, this produces better conversions. But it’s interesting to see that in terms of commerce, Facebook again provides a higher value than Twitter in terms of conversions.

via Facebook Shares Are Worth Almost Three Times More Than Tweets For E-Commerce.