Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
2000 Things to Generate 20,000 Fans Challenge
23. Create a Daily Paper.li Paper of Your Twitter Followers
This one is very simple, but personally I have found to be very effective.
Head over to www.Paper.li and create a daily paper of your Twitter followers.
Just register for a account, and set the time to create and deliver your pager… that’s it. The beauty of Paper.li is that it appeals to the ego of your followers. Everyone loves to see their name in a post. Everyday Paper.li will create a online paper of the tweets from your followers and then send out a tweet to your account announcing the new paper. But as part of the tweet Paper.li will mention some of your followers.
Here is a example post:
The Music Marketing Daily is out! http://bit.ly/eeviic ▸ Top stories today via @thornybleeder @woodooprod @cbracco @musicmarketingx
Now when someone sees their name in a Twitter post they will often retweet it to all their followers. Bam! You just got yourself some more exposure. Maybe some new followers.
The best part… you don’t have to do anything once you create your account and set it up. Paper.li does everything else automatically.
I have created a number of Twitter lists and I am having Paper.li send out three different daily paper’s based on each Twitter list. Create a list of just fans, another list of other bands, another list of music business associates and send out a daily paper on each one. I guarantee you will see your daily paper tweets getting retweeted.