Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
2000 Things to Generate 20,000 Fans Challenge
24. Submit Your Experience Getting the New Album
Everyone has a memory of when got the new album by your favorite band. Where you were, who you were with, what you were doing, what you did when you listened to it the first time. The best way to connect with fans is to connect at a emotional level. These memories from your fans are great emotional hooks.
Ask your fans to share with you their experience when they first got your music. Share all of them on your website. Let them be proud to be a fan and proud to be part of your website. If your website is a blog like WordPress ask them register in order to submit, and let them know that all registrations also join your email list. Be sure to pull a few of the extra special submission and spotlight them on Twitter, Facebook and the home page of your website. This is something you can run forever, just send out occasional reminders along with posts on your site and social networks reminding fans to submit. It is a great way to get content from you fans.