Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
2000 Things to Generate 20,000 Fans Challenge
29. Design a Shirt Contest
I hope you are always thinking of what else you can sell besides your music. T-shirts should always be available to your fans. Get them involved by having a design a shirt contest. You might be surprised the quality of art that is submitted. Make sure you are clear about the terms of the contest. Who owns and can use all art submitted. What, if any, compensation the winning artist gets. You want to be able to use the winning artwork on any product, worldwide, not just a single shirt. You also might get some great art submitted that would have use elsewhere, maybe a cover image or a new website design.