Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
2000 Things to Generate 20,000 Fans Challenge
32. Post on Radio Station Walls
If are doing a show that is sponsored by a radio station or other form of media don’t forget to post on their Facebook wall and tag them in Twitter posts. It’s important that you do not come across as spamming, but head over to their wall and post a thank you message or ask people for their reviews. Before the show happens post a message promoting the event, ask for feedback. If someone else is talking about your show jump into the conversation. This is not a opportunity for you to just start posting buy, buy, buy… but it is a great opportunity to chat with new fans who may have just discovered you. And with Facebook comments now supporting links, you can include a link to your website or maybe a include a video from the show.