Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
2000 Things to Generate 20,000 Fans Challenge
36. Create a List of Fan Websites
Ask your fans to submit fan websites devoted to your band.
This idea actually serves a few purposes.
- You create new content for your website, a listing of other websites about your band.
- You create a reference list; url, contact name, email of fan sites you can reach out to and ask to help promote a new album or tour. If you have a affiliate program for your online store ask them to signup and sell your merchandise.
- Engaging with your fans and asking them to be involved with your website and contributing content.
All you want to do is create a section on your website that is link list. Be sure when sites are submitted you get a contact name and email so if you need to reach out to them for business you can.
If you wanted to add a bit of ongoing fan engagement, setup a rating system and let your fans rate the sites.