Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
2000 Things to Generate 20,000 Fans Challenge
33. Fan Signs
This idea comes from the world of adult websites. Adult stars have websites that you pay a monthly membership to join. Much of their traffic comes from affiliate websites. As a way to promote their website and recruit new affiliates and say thank you to existing affiliates they will do something called fan signs. The star takes a picture of themselves holding a sign with a affiliate’s name or website and maybe a message. In a message thread they will ask anyone who wants a fan sign to leave their name, website and message.
What if you did the exact same thing or maybe a variation. On Facebook make a post saying you will take some fan sign pictures and the first X number of replies get one. Maybe make a fan sign the incentive for clicking Like. Maybe the variation is to ask fans to take a fan sign picture and upload to Facebook and tag you. You could instruct the fans to take a picture in front of a computer with your website open.
Even better do all of this on Instagram!