Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
View the single list of all 2000 items at this location.
2000 Things to Generate 20,000 Fans Challenge
35. Giveaway Google+ Invites
This idea has a short window of opportunity so if you are going to try it, do it now.
Google+ has now given everyone 150 invites to giveaway and a easy to copy URL you can give anyone to use as the invite. Log into your Google+ account, in the right column look for Send Invitations and click the Invite Friends buttons. A window will popup with a URL you can copy to use as the invite. There are a couple ways you could send out the URL invite:
1. Hold a contest and give 150 entries a invite. Of course anyone who enters should be added to your email list.
2. Post on your website, Facebook page or Twitter and just let the first 150 fans signup.
3. Post that you are going to hold a Google+ Hangout and here is a link to join Google+ if you are not already a user.
You are going to want to be on Google+, but of course you need friends or fans in your Circles so this a great opportunity to engage with your fans, giveaway something that costs you nothing, but is sought after right now and get fans on Google+
If you are not yet on Google+ leave me a comment below with your Google ID email address and I will send you one.
Final note. do not create a band page. Only setup a personal page as Google does not allow band pages at the moment.
This is such a good opportunity to engage fans and make them feel extra special with an invite. It adds to the “exclusivity” factor. I’m glad you included it on your 2000 list. I’m recommending the artist I work with to do this in conjunction with a Google+ Hangout and sharing some new music with those fans.