Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
2000 Things to Generate 20,000 Fans Challenge
37. Take Your Cues from Daily Life
I have received so many great comments about the ideas I present every week, ideas I hope help you find new fans. This tip is how you can discover new ideas yourself. Many of my ideas do come from experience working with artists like KISS, Britney Spears, Ozzy Osbourne and others. But, many of the ideas also come from my daily life. I don’t keep my head isolated in the world of music and music marketing. I follow other niches such as radio, wine and e-commerce just to name a few. Often times I will see something interesting in another niche and think… how can I apply that idea to bands and music? Sometimes the real world will provide ideas that could be tried online. Don’t always rely on a predefined app or website for your promotion and content. DIY means Do It Yourself… don’t forget that. It is not DIY if you are only doing whatever a Facebook app allows. Always keep your eyes open in your everyday life, look for something you can try to help find or engage with your fans. Even more important, get out of the music niche and spend some time in other niches you like or find interesting. I guarantee you will learn new things. Look for what other businesses and websites do to attract and engage with their customers. If you see something you like, steal the idea and make it your own.