by Michael Brandvold | Sep 14, 2011 | Marketing, Music Marketing
I thought I would give everyone a nice little example of how good SEO, search engine optimization, at the right time works. Yesterday I found a post on my Facebook wall about the Blink 182 presale for their new album Neighborhoods. I thought their take on the old idea...
by Michael Brandvold | Sep 14, 2011 | Music Marketing
Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project...
by Michael Brandvold | Sep 13, 2011 | Marketing, Music Marketing
Save those broken drum sticks and used guitar picks! Blink 182 is taking the idea of a presale and giving it a different twist. The presale offer for Blink 182’s new album Neighborhoods gives everyone the same chance at getting something pretty cool. Almost...
by Michael Brandvold | Sep 13, 2011 | Marketing, Music Marketing
Another great letter sent to Bob Lefsetz, September 10, 2011. Subject: Heads up from Roger McNamee Dear Bob, For the past 18 months, we have been developing a new website for Moonalice that would be optimized for mobile devices. It turns out we were ahead of our...
by Michael Brandvold | Sep 12, 2011 | Marketing, Music Marketing
Taken from Bob Lefsetz’s email September 10, 2011. Twisted Sister’s 10,000 hours From Jay Jay French Bob I have a record of every night and the amount of performances Twisted sister has played since the first one on March 20th 1973 up to the present. Here...
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